Central research teams drown in ad hoc asks unless assistants can fetch ranked feeds and time series without opening another vendor session for every question.
Stakeholders rarely attach evidence when they file a request. Analysts then spend the first hour logging into separate products to learn whether a topic is even moving. Trends MCP lets an assistant retrieve the baseline series or leaderboard in one pass, which turns vague asks into tickets that already contain numbers and dates.
Use Get Top Trends when someone asks what is breaking on Google, Reddit, or TikTok right now. Use Get Trends when they name a specific company, drug, game, or policy phrase and want history on google search, youtube, wikipedia, amazon, news volume, or news sentiment. Use Get Growth when the question mentions quarter over quarter language, year to date momentum, or a custom baseline date tied to an event. Keeping that routing chart inside the team wiki prevents misfired calls that waste monthly quota.
Research operations should still assign a human owner to reconcile conflicts, for example when TikTok spikes but Google Search is flat. Trends MCP makes the disagreement visible quickly because each series arrives with its own dates and scales. For a longer playbook on comparing channels without hand waving, read https://www.trendsmcp.ai/multi-source-trend-validation alongside the core market research primer at https://www.trendsmcp.ai/market-research.
Teams experimenting with always on agents can pair this intake style with the workflow notes at https://www.trendsmcp.ai/ai-trend-research so prompts stay explicit about sources and limits. The goal is evidence first routing, not an extra dashboard nobody opens.
FAQ