Keyword block lists catch obvious matches. Teams still need time series context for whether a crisis spike is isolated chatter or sustained interest across search, video, and marketplaces.
Static lists flag profanity and known risky terms. They rarely show whether interest in a controversy is accelerating. News volume from Trends MCP gives article frequency, while sentiment summarizes tone drift. Pairing those signals with google search and youtube curves shows whether the public is still actively seeking information days after the first headline.
Lead with news volume and news sentiment for the brand string. Present google search growth only if the story appears in general search language. Add youtube when video creators drive the narrative. Mention wikipedia when reference lookups spike. Close with explicit unknowns, including feeds that returned empty or rate limits that blocked a refresh.
Paid teams can align hold rules with the same JSON instead of forwarding screenshots. Everyone references identical dates and windows, which matters when legal later audits decisions.
Read ongoing monitoring guidance at https://www.trendsmcp.ai/brand-monitoring and crisis specifics at https://www.trendsmcp.ai/crisis-monitoring. PR teams may also use https://www.trendsmcp.ai/pr-crisis-trend-monitoring for playbooks that already assume multi day incidents.
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