Track website visit trends for any domain or company. Measure audience growth, detect traffic spikes from product launches or press coverage, and compare competitors side by side - all from your AI.
Updated 2026-08-19
Trends MCP returns website visit trends for a domain as a weekly series on a 0-100 index, with about 5 years of history for established sites. The keyword is a hostname such as shopify.com or a company name that resolves to one. Estimates come from panel methodology in the SimilarWeb family, not from the site's private logs. Live ranking without a keyword uses the Top Websites feed. The same MCP connection covers 25+ sources. The free plan includes 100 requests per month. Starter is $19/month.
A visit-trend series answers whether a property's audience is expanding, seasonal, or shrinking. Product launches, Super Bowl ads, outages, and investigative press can all produce spikes. Recurring B2B tools produce a slower grind that still matters for market share.
The number is an estimate of visits, not revenue, logged-in MAU, or SEO ranking. A site can gain visits from a viral blog post while converting none of them. Pairing webtraffic with Google Trends shows whether search demand moved. Pairing it with news sentiment shows whether a spike is praise, scandal, or both.
get_trends is the history. get_growth is the 6M and 1Y scorecard. get_top_trends with type SimilarWeb Top Websites is the live feed: no hostname required, a snapshot of large digital audiences.
Prefer the registrable domain: shopify.com, not https://www.shopify.com/blog/how-to. Paths, UTM strings, and locale subfolders are not keywords. www is usually stripped. Country sites (amazon.co.uk vs amazon.com) are different properties and should be queried separately when the question is regional.
Company names work when they map cleanly to one consumer site. Conglomerates, newspapers with many brands, and names that collide with common nouns should be passed as hostnames. Apps that are almost all mobile will under-read on webtraffic; those belong on the app-download source.
Subdomains (docs.example.com, shop.example.com) may resolve to the parent or miss. If the competitive set lives on a distinct hostname, use that hostname.
SimilarWeb-style panels infer visits from a mix of devices and public signals. Direction is reliable on large sites. Magnitude can disagree with GA4 by a wide margin. For a property the team owns, first-party analytics remain the operating number. Trends MCP is the competitive and historical layer an assistant can query without a GA login.
Google Search Console and Bing Webmaster Tools show queries and clicks for owned properties only. They do not chart a competitor's visits. Cloud logs and CDN dashboards are even more private. None of those tools return a 0-100 series next to Amazon and TikTok in one MCP call.
Full SimilarWeb, Semrush, or Ahrefs subscriptions add channels, keywords, and crawl graphs. Those are operator suites. Teams should check current vendor pricing for the full platforms. Trends MCP supplies the visit-trend series and the Top Websites live feed for agents.
Equity and credit analysts watch issuer domains around launches and outages. SEO and content teams watch their own domain against two peers before arguing for budget. M&A screens use traffic growth as a sanity check on a target's claimed growth slide. Brand teams watch a crisis URL and the corporate homepage as two different objects.
A media site and a SaaS login app can share a parent brand and still need two hostnames. The marketing site shows campaign and press spikes. The app hostname, if it exists, shows retained product use. Mixing them into one keyword hides both stories. When only one public domain exists, webtraffic is a blended curve and should be labeled that way in any memo.
Google Trends covers search interest on the same 0-100 index. This page is the MCP contract for site visits: domain in, visit index out, Top Websites for discovery.
Sites under about 50K monthly visits often have noisy estimates and weaker quality scores. Heavy app-to-web businesses, logged-in SaaS, and sites behind paywalls can look smaller than their true user base. Bot traffic and scraper farms can inflate or confuse panels. A 0-100 index is relative to that domain's own peak, not a share of the web.
CDN changes, domain migrations, and brand rebrands create cliffs. Treat a sudden drop as a property change until DNS and the live site agree.
Quota: 100 requests per month on free, $19/month on Starter. Nightly scans of thousands of domains belong in a dedicated traffic platform.
Trends MCP is one MCP connection covering 25+ sources. Web visit trends share the 0-100 index and about 5 years of weekly history with search and shopping sources. The Top Websites feed is available through get_top_trends without a keyword.
First-party analytics remain the path for owned-site truth. Native webmaster tools remain the path for owned-query reports.
Enterprise traffic vendors sell deeper channel splits and segment explorer UIs. Teams should check current vendor pricing. Trends MCP is the assistant-native visit series, not a replacement for a full digital-intelligence workstation.
A clean competitive set is three hostnames that sell the same job: the issuer, a public peer, and a category media site if one exists. Calling all three through get_growth on 6M and 1Y is usually enough to see who is taking audience. Adding a fourth and fifth domain rarely changes the decision and burns monthly quota that could go to Amazon or Google on the same names.
Tools for this workflow
get_trendsChart website traffic history for any domain. See audience trajectory over about 5 years and identify spikes from campaigns, press, or product launches.
get_trends(keyword='shopify.com', source='webtraffic', data_mode='weekly')get_growthBenchmark a domain's audience growth over 6 months and 1 year. Repeat the call for peers to see which property is gaining visits fastest.
get_growth(keyword='shopify.com', source='webtraffic', percent_growth=['6M', '1Y'])get_ranked_trendsFind which websites are seeing the fastest traffic growth right now - useful for discovering fast-growing companies before their growth is widely reported.
get_ranked_trends(source='webtraffic', sort='yoy_pct_change', limit=30)get_top_trendsSee which websites are getting the most traffic right now via SimilarWeb's top websites feed - no keyword needed, surfaces the biggest digital audience movers today.
get_top_trends(type='SimilarWeb Top Websites', limit=25)FAQ