Adam Driver MCU Rejection leads the July 28, 2026 UTC TikTok Trending Searches board after Marvel boss Kevin Feige said on a late-July podcast that the actor has repeatedly turned down MCU roles. Memorial searches for Brian Doerksen and Chuck Russell fill ranks two and three after both deaths were confirmed in late July.
Top trending searches on TikTok — July 28
Adam Driver MCU Rejection: Searches spiked after Marvel boss Kevin Feige said on a late-July podcast that Adam Driver has repeatedly turned down MCU roles.
Brian Doerksen Died: Canadian worship songwriter Brian Doerksen, known for Come, Now Is the Time to Worship, died July 21 at 60 after a brief battle with stage 4 cancer.
Chuck Russell Died: Film director Chuck Russell, behind The Mask and A Nightmare on Elm Street 3, died July 22 at 74, driving memorial searches.
Party Riff Challenge: Party Riff Challenge is a TikTok dance and music trend built around a catchy riff used in short party clips. No widely reported trigger identified for July 28, 2026.
Ariana Grande Sues Hackers: Ariana Grande sued unnamed hackers in Los Angeles on July 27 over a years-long campaign stealing unreleased music and private photos.
Wax Cracking ASMR: Wax Cracking ASMR refers to satisfying wax-removal and candy-cracking ASMR videos trending in TikTok's sensory-content niche. No widely reported trigger identified for July 28, 2026.
Shakira Dai Dai Dance: Shakira Dai Dai Dance searches follow the viral World Cup 2026 anthem choreography by Shakira and Burna Boy after the July 19 final halftime show.
Shakira Dai Dai Dance Challenge: Shakira Dai Dai Dance Challenge is the user-generated version of the same World Cup anthem dance, with fans posting jersey-clad routines.
Baby You Buggin Dance Trend: Baby You Buggin Dance Trend is a short-form choreography trend using a popular track hook for playful dance videos. No widely reported trigger identified for July 28, 2026.
ASMR Wax Candy: ASMR Wax Candy searches reflect crossover interest in candy-coating and wax-peeling ASMR clips. No widely reported trigger identified for July 28, 2026.
Bonnie Tyler Died Age 75: Welsh singer Bonnie Tyler, known for Total Eclipse of the Heart, died unexpectedly July 8 at 75, and her death continues to circulate in TikTok searches.
Me Core Trend: Me Core Trend is a TikTok aesthetic trend where users define their personal core style or vibe. No widely reported trigger identified for July 28, 2026.
iPhone 18 Pro Dynamic Island: Searches reflect mounting iPhone 18 Pro leak coverage in late July about a roughly 35% smaller Dynamic Island ahead of Apple's expected September 2026 launch.
Dai Dai Dance Challenge: Dai Dai Dance Challenge is another search variant for the Shakira and Burna Boy World Cup dance craze that peaked around the July 19 final.
Lamine Yamal Prays: Videos of Spain star Lamine Yamal kneeling in post-match prayer after the July 19 World Cup final went viral and continue driving searches.
The full list of 50 trending searches is available via the Trends MCP API. Get your free API key →
What today's TikTok trends reveal
TikTok search trends blend entertainment news, memorial traffic, and dance challenge formats. Adam Driver MCU Rejection reflects how casting gossip crosses from podcast clips into TikTok search behavior within days. Death-related queries (Brian Doerksen, Chuck Russell, Bonnie Tyler) linger on the board weeks after initial reports, a pattern TikTok shares with Google Trends memorial traffic.
Dance and ASMR challenges (Shakira Dai Dai Dance, Party Riff Challenge, Wax Cracking ASMR, Baby You Buggin Dance Trend) occupy mid-chart slots, many tied to the July 19 World Cup final halftime show or evergreen sensory-content niches. Ariana Grande Sues Hackers shows legal news entering TikTok search after her July 27 Los Angeles filing.
Compared to July 27, the top three rotated from creator-name searches to news-driven queries, suggesting TikTok's search board is more reactive to headlines than its three-item hashtag feed. iPhone 18 Pro Dynamic Island leak coverage adds a tech-rumor lane that parallels Google search interest in unreleased Apple hardware.
Track these trends in real time with Trends MCP
TikTok search queries in this roundup were retrieved from the Trends MCP TikTok Trending Searches endpoint. Creator economy teams use it to see what users actively look up on the platform, distinct from passive hashtag feeds. Documentation is on the TikTok Trends data source page.
{
"type": "TikTok Trending Searches",
"limit": 50
}