Callie Coles is rank 1 on Substack at as_of 2026-09-10T08:01:37.361691+00:00 (microseconds 361691), up from 2, swapping with Babylon Burns, which slips 1 to 2. That two-rank trade is the notable move at the top. Four names are new in the lower half: Jake's Take at 5, Collapse Life at 7, Dexter Ingram: Declassified at 8, and mark at 9.
Elsabratt, Sivan Ayla Richards, this & that, and Culpium left versus the September 9 Substack roundup. 鈴音 climbed 5 to 4. Shield of the Republic stays at 10.
Top trending newsletters on Substack: September 10
Callie Coles
Lifestyle newsletter, 2 to 1. Public pages describe a twice-weekly personal diary with a recent paid note dated September 5. No widely reported trigger identified for September 10; the rank is the swap with Babylon Burns.
Babylon Burns
Global-macro newsletter from Sam Kovacs, 1 to 2. It had jumped to 1 on September 9. No widely reported trigger identified for September 10; the row is a one-rank fade, not a confirmed takedown of the live portfolio product.
The Neter
Newsletter still at rank 3. No widely reported trigger identified for September 10. It has held 3 across the September 9 snapshot as well.
鈴音
Japanese-language title, 5 to 4. Display keeps the original characters from the API string; no widely reported trigger identified for September 10.
Jake's Take
Newsletter new at 5. No widely reported trigger identified for September 10; public listings treat it as a pop-culture and lifestyle note, not a dated news exclusive.
The Style Edit
Fashion and styling newsletter, still rank 6. No widely reported trigger identified for September 10.
Collapse Life
Newsletter new at 7. No widely reported trigger identified for September 10; the title reads as a resilience brief rather than a breaking-news desk.
Dexter Ingram: Declassified
National-security newsletter, new at 8. No widely reported trigger identified for September 10; listings describe intelligence and counterterrorism notes.
mark
Newsletter new at 9. No widely reported trigger identified for September 10; the API string is the lowercase name as shown.
Shield of the Republic
Foreign-policy show from Eliot A. Cohen and Eric Edelman, still rank 10. No widely reported trigger identified for September 10; it sat at 10 on September 9 after an August 24 move off The Bulwark.
The live ranked board beyond today's top 10 is available via the Trends MCP API. Get your free API key
What changed on Substack since yesterday
Four names are new: Jake's Take at 5, Collapse Life at 7, Dexter Ingram: Declassified at 8, and mark at 9. Four left: Elsabratt from yesterday's 4, Sivan Ayla Richards from yesterday's 7, this & that from yesterday's 8, and Culpium from yesterday's 9.
Callie Coles 2 to 1 and Babylon Burns 1 to 2, with 鈴音 5 to 4. The Neter, The Style Edit, and Shield of the Republic stay at 3, 6, and 10. No 5-rank mover inside the names that remained; the lower-half turnover is larger than the top swap.
What today's Substack trends reveal
The September 10 Substack 10 is a two-name trade at the top and a four-name replacement below 4. Callie Coles taking 1 from Babylon Burns is the headline rank change. Both are still the same newsletters that occupied 1 and 2 yesterday, only reversed.
The Neter at 3 and 鈴音 at 4 are holdovers with no September 10 news peg. The Style Edit at 6 is unchanged. Shield of the Republic at 10 is the leftover security show.
New rows at 5, 7, 8, and 9 are unexplained adds: a lifestyle note, a collapse-themed brief, a declassified-security title, and a lowercase mark feed. Elsabratt, Sivan, this & that, and Culpium are the exits. That pattern is rotation among independent newsletters, not a single issue going viral with a dated headline.
Track these trends in real time with Trends MCP
This ranked list came from the Trends MCP get_top_trends tool with type Substack and limit 10, pulled at as_of 2026-09-10T08:01:37.361691+00:00 (microseconds 361691). get_growth was skipped; Substack board rows are ranked publications, not keyword series. The Substack Trending API page documents the feed.
{
"type": "Substack",
"limit": 10
}
Related trend reports
The September 9 Substack daily is the prior-day comparison. The Substack Trending API page is the live source contract. An Exploding Topics pricing comparison sits with other trend-discovery tools.