What's trending on Substack today: Oct 18, 2026

The Lowe Post is rank 1 on Substack for October 18, 2026, snapshot 06:01:35.388875, the same slot as October 17. Always On with Marina Hyde holds rank 2. Hussain Makke climbs from rank 5 to rank 3. The Sweep With Tom Pelissero is new at rank 8. 100Guts is new at rank 9. Noth Things and Eslimah drop off.

The Lowe Post
Holdover NBA newsletter at rank 1, same slot. Zach Lowe's basketball notes. No October 18 exclusive is attached to this stamp.
Always On with Marina Hyde
Holdover culture-and-politics newsletter at rank 2, same slot. Recurring UK columnist row.
Hussain Makke
Creator newsletter at rank 3 after rank 5, up 2. Named climb inside the holdovers.
Persisters
Holdover politics newsletter at rank 4 after rank 3, down 1. No October 18 issue title is attached.
The Babylon Bee
Holdover satire newsletter at rank 5 after rank 4, down 1. Only humor title on this ten.
Thank Me Later
Holdover creator newsletter at rank 6 after rank 8, up 2. Second 2-rank climb with Makke.
Josh Appelbaum
Holdover creator newsletter at rank 7 after rank 10, up 3. Largest holdover climb.
The Sweep With Tom Pelissero
New NFL newsletter at rank 8. Pelissero's league-news letter. The row was not in yesterday's ten.
100Guts
New creator newsletter at rank 9. No widely reported October 18 launch note identified beyond the rank 9 capture.
hanapee
Holdover creator newsletter at rank 10 after rank 6, down 4. Only 4-rank drop. Still inside the ten.

The live ranked board beyond today's top 10 is available via the Trends MCP API. Get your free API key

What changed on Substack since yesterday

New: The Sweep With Tom Pelissero at 8, 100Guts at 9. Drop-off: Noth Things (rank 7), Eslimah (rank 9). Big movers of 5 or more ranks: none. Other moves: Hussain Makke 5 to 3, Persisters 3 to 4, Babylon Bee 4 to 5, Thank Me Later 8 to 6, Josh Appelbaum 10 to 7, hanapee 6 to 10. Held: Lowe Post 1, Marina Hyde 2. Clock 08:01:39.006720 on October 17 to 06:01:35.388875 on 2026-10-18.

What today's Substack trends reveal

Sports notes added a second league row. Lowe Post at 1 is NBA. The Sweep at 8 is NFL. Hyde at 2 is the only UK newspaper-style column. Four creator names (Makke, Thank Me Later, Appelbaum, hanapee) still fill half the ten. Clock 06:01:35.388875 matches GitHub and Google News. See the Substack trending API page.