Top trending newsletters on Substack: August 26, 2026
Spencer Pratt is the surprise on Substack for August 26, 2026, a new #1 on the live board with as_of_ts 2026-08-26T04:01:35Z. Bernie Miklasz sits at #2. THINGS I'D TEXT YOU is #3. Matt Calkins is #4. No prior daily file exists for this type, so there is no August 25 rank comparison. The list mixes reality-TV names, sports columnists, and fashion titles across ten rows.
Top trending newsletters on Substack: August 26
Spencer Pratt
Leads the August 26 board. Pratt is the reality-television personality writing a direct-to-fan newsletter. No widely reported August 26 episode premiere was attached at fetch time. Rank 1 is the live Substack sort, not a Nielsen rating.
Bernie Miklasz
The St. Louis sports columnist sits at #2. The same name also appears as Sports #1 on the Substack by Category board dated the same morning. No August 26 column-scoop headline was required to explain the dual listing.
THINGS I'D TEXT YOU
Rank 3. The relationship-advice title is a voicey consumer newsletter. No widely reported TV adaptation dated August 26 was attached.
Matt Calkins
Rank 4. The sports columnist is a second newspaper-to-Substack row beside Miklasz. No August 26 beat note was attached.
The Style Edit
Rank 5. The fashion title is a commerce-adjacent newsletter. No August 26 lookbook drop was attached.
The Blue Star Bulletin
Rank 6. The title reads as a team or civic bulletin. No widely reported circulation figure was attached at fetch time.
Laurah Wheaton
Rank 7. A personal-brand newsletter. No widely reported launch date of August 26 was attached.
Callie Coles
Rank 8. A personal-brand newsletter. No widely reported launch date of August 26 was attached.
@lizleatrice
Rank 9. The handle-style title is a creator newsletter. No widely reported follower milestone dated August 26 was attached.
Unhappy Place
Rank 10. The same title is Music #1 on the Substack by Category board the same morning. No widely reported album review dated August 26 was attached.
The live ranked board beyond today's top 10 is available via the Trends MCP API. Get your free API key
What today's Substack newsletters reveal
Celebrity and sports writers occupy the top four, not policy newsletters. Spencer Pratt at #1 is a reality-TV personal brand. Miklasz at #2 and Calkins at #4 are newspaper columnists who moved the same beat to Substack. THINGS I'D TEXT YOU at #3 is advice, not news.
Unhappy Place at #10 matches the Music leader on the category board, a cross-feed echo. Ten rows, ten names, snapshot time 04:01:35 UTC. For newsletter versus podcast charts, see Spotify Top Podcasts vs Substack.
Track these trends in real time with Trends MCP
This ranked list is the August 26, 2026 get_top_trends snapshot for type Substack with limit 10. Product and research teams that watch newsletter ranks as they move can call the same feed as new rows arrive. The generating call:
{
"type": "Substack",
"limit": 10
}
See the Spotify Top Podcasts vs Substack page for a related comparison.