T-Mobile outage surged to rank three on the July 28, 2026 UTC Google Trends board after more than 60,000 customers reported signal loss on July 27, a new entrant that did not appear in yesterday's top 15. Kaylee Hottle still holds rank one as the Frederick County Sheriff's Office continues its investigation into the July 21 crash, while Spider-Man: Brand New Day entered the top 15 ahead of its July 31 wide release.
Top trending searches on Google — July 28
kaylee hottle: Kaylee Hottle was an 18-year-old deaf actress who played Jia in Godzilla vs. Kong and its 2024 sequel. She remains at rank one as the Frederick County Sheriff's Office continues investigating the July 21 single-vehicle crash that killed her. Google search interest spiked sharply after her July 21 death.
seattle shooting: Seattle shooting refers to the July 26 gunfight at the Bite of Seattle food festival near the Space Needle that killed three people. Interest persisted on July 28 as a 15-year-old suspect was ordered held and prosecutors called the incident gang-related.
tmobile outage: T-Mobile outage refers to the nationwide signal loss that hit more than 60,000 customers on July 27. Searches spiked Tuesday as users sought updates after T-Mobile confirmed full restoration around 10:30 p.m. ET. Google search interest rose 100% over the past 7 days ahead of the July 27 outage.
david jonsson: David Jonsson is a British actor best known for Industry and Alien: Romulus. He trended after Marvel announced at San Diego Comic-Con on July 25-26, 2026 that he will play an adult Toussaint in Black Panther 3.
ghost rider: Ghost Rider is Marvel's motorcycle-riding supernatural antihero. Searches spiked after Marvel's July 25, 2026 Comic-Con panel announced a Ghost Rider film starring Ryan Gosling for a 2028 release.
bertha tracker: Bertha tracker refers to tracking tools for Tropical Storm Bertha, the second named Atlantic storm of 2026. Interest lingered after Bertha made Gulf Coast landfalls and dissipated on July 23, 2026.
weather: Weather searches rose as a fourth UK heatwave began on July 28, 2026, with amber heat-health alerts across southeastern England and forecasts of mid-30s°C peaks.
d4vd: d4vd (David Burke) is a singer whose breakout hit was Romantic Homicide. He trended after a Los Angeles judge ruled on July 27, 2026 that he must stand trial on first-degree murder charges in the 2025 killing of 14-year-old Celeste Rivas Hernandez.
masters of the universe: Masters of the Universe is Amazon's 2026 He-Man live-action reboot starring Nicholas Galitzine. It trended as the #1 movie worldwide on Prime Video in late July 2026 following its July 22 streaming debut.
72 hours: 72 Hours is a Kevin Hart comedy about a 40-year-old ad exec who accidentally joins a Gen Z Miami bachelor party. It trended after the Netflix film's July 24, 2026 release topped U.S. movie charts.
ransom canyon: Ransom Canyon is a Netflix Western romance series starring Josh Duhamel and Minka Kelly. It trended after season 2 premiered July 23, 2026 and hit #1 on Netflix's U.S. chart within days.
tractor supply is closing 75 underperforming petsense retail locations: Tractor Supply's Petsense is a pet-store chain it acquired. Searches jumped after Tractor Supply's July 23, 2026 Q2 earnings call announced plans to close about 75 underperforming Petsense stores.
spiderman brand new day: Spider-Man: Brand New Day is the fourth Tom Holland MCU Spider-Man film, opening wide July 31, 2026. It trended around its July 27 world premiere and July 28 lifting of the review embargo.
supplemental security income: Supplemental Security Income (SSI) is a federal benefit for low-income elderly, blind, or disabled Americans. It trended because August 2026's payment is being issued early on Friday, July 31.
appleton tornado: Appleton is a city in Wisconsin's Fox Valley. It trended after a confirmed tornado struck the Appleton-Menasha area on Monday, July 27, 2026, causing extensive damage and power outages affecting more than 30,000 customers.
The full list of 50 trending searches is available via the Trends MCP API. Get your free API key →
What today's Google trends reveal
Tuesday's Google Trends board splits into three clusters: telecom disruption (T-Mobile outage, xbox outage), breaking news (Seattle shooting, Lindsay Clancy trial, appleton tornado), and entertainment premieres (spiderman brand new day, ghost rider, masters of the universe). The T-Mobile outage is the clearest new entrant versus July 27, when the board leaned harder on SDCC trailer fallout and the Seattle shooting's first-day coverage.
Marvel SDCC announcements still echo through david jonsson, ghost rider, and doomsday trailer, but the board rotated away from Shakira and Avengers Doomsday headline queries that dominated July 27. Consumer recall stories (egg recall, tractor supply petsense closures) and financial queries (supplemental security income, tesla stock) suggest a mixed news-and-practical-search day rather than a single dominant event.
Recurring fixtures include kaylee hottle at rank one and weather in the top ten, while one-day spikes like tmobile outage and appleton tornado will likely fade unless follow-up reporting sustains them.
Track these trends in real time with Trends MCP
This roundup pulled live U.S. Google Trends rankings from the Trends MCP API on July 28, 2026. The API returns ranked search terms updated throughout the day, useful for journalists, marketers, and analysts who need a timestamped snapshot without manual scraping. See the Google Search Trends data source page for field definitions and refresh cadence.
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