Vuori is Joe Kudla's Encinitas athleticwear line, and Google Shopping interest for the keyword vuori printed 45 the week of September 5 2026. Same-day get_growth on google shopping, pulled September 12 2026, reads +36.36% over 7 days (33 to 45) and +104.55% over 30 days (22 to 45). The 260-week get_time_series on that source runs from September 18 2021 through September 5 2026 and peaked at 100 on April 18 2026. Same-week 2025 printed 12. Google Search for vuori is 49 on September 5, up 2.08% over 30 days, so search fails the mover bar. Amazon printed 53.6 on August 31, down 6.13% over 30 days.
About vuori
Vuori is Joe Kudla's coastal California athleticwear company, and Google Shopping interest for the keyword vuori printed 45 the week of September 5 2026, 104 percent above the 22 print on August 8 on the 260-week Trends MCP google shopping series.
The San Diego Business Journal dated September 2 2025 lists the brand as founded in 2015, with headquarters in Carlsbad, about 2,500 employees, and an 180,000 square-foot campus. That feature said Vuori opened its 100th store that month and planned 20 to 25 new United States stores a year. Kudla told the paper the line launched from an Encinitas garage after a $700,000 friends-and-family round, then nearly ran out of cash within two years. CNBC Make It on March 20 2023 put the launch in 2014 and a $4 billion valuation then. In November 2024 Vuori announced an $825 million round led by General Atlantic and Stripes that took the valuation to $5.5 billion, per the 2025 fact box. Lululemon is the other late-summer athleticwear cart on this site.
What the time series shows
Google Shopping interest for vuori printed 45 on September 5 2026 on a 260-week series that opened at 0 on September 18 2021 and peaked at 100 on April 18 2026, leaving this week's print 55 percent under that high and 140 days after it.
Last eight weekly prints are 17, 17, 17, 22, 18, 26, 33, and 45. Closest 30-day point is 22 on August 8 (+104.55%). Closest 90-day point is 54 on June 6 (-16.67%). Same-week 2025 printed 12, 2024 printed 0, and 2023 printed 7, so this 45 sits above each of those Saturdays. April 11 reprinted 98 before the 100, then 71 on April 25. May 23 reprinted 98, then 53 on May 30. Spring held 64 on June 27, then snapped to 21 on July 4 and 17 on July 18. The recent 30-day absolute change is 23 points (22 to 45) against a prior 30-day change of 1 point (21 on July 4 to 22). The chart window starts September 7 2024.
Why the page charts Google Shopping
An apparel line people buy should be tracked on a shopping source first, and Google Shopping for vuori is the series that still clears +20% over 7 days, +25% over 30 days, and +15% over 1 year while Google Search and Amazon for the same keyword fail the mover bars.
Google Search for vuori is 49 on September 5, down 3.92% from 51 on August 29, up 2.08% from 48 on August 8, and flat versus 49 on September 6 2025. Amazon printed 53.6 on August 31, down 6.13% from 57.1 on July 31 and down 1.65% from 54.5 a year earlier. Shopping is the cart: 33 to 45 over 7 days, 22 to 45 in 30 days, 12 to 45 in 1 year (+275.0%), 260 weekly points, week-to-week sample standard deviation 53.69% on the last 52 changes. Same-day get_growth on google shopping, 30-day window, puts gymshark at 55 (+111.54% from 26), athleta at 37 (+85.0% from 20), alo yoga at 24 (+50.0% from 16), and lululemon at 46 (+35.29% from 34). Asics tracks the running-shoe cart that sits next to this athleticwear move. Source context: Google Shopping trends. Outerwear context: The North Face.
get_time_series with source google shopping and keyword vuori is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 33 to 45 (+36.36%) and 22 to 45 (+104.55%). Mixing the Search 49 with the Shopping 45 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="vuori"
get_growth source="google shopping" keyword="vuori" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.