Vital Proteins is the collagen supplement brand Kurt Seidensticker founded in 2013, and Google Search interest for that keyword printed 52 the week of August 22 2026. That is up 23.81% from 42 on August 15 and up 44.44% from 36 on July 25, per Trends MCP get_growth on google search. The 260-week get_time_series on the same source runs from September 4 2021 (first print 30) through August 22 2026 and peaked at 100 on April 18 2026. Same-week 2025 printed 52. Nestlé Health Science took a majority stake on June 10 2020 and completed the purchase on February 21 2022. Google Shopping for vital proteins is 27 on August 22, up 58.82% from 17 over 7 days, a noisier cart curve. Search is the source that clears the bar and still has a readable yearly shape.
About vital proteins
Vital Proteins, as a search term, maps to the Chicago collagen brand Nestlé Health Science dated to 2013 in its June 10 2020 majority-stake release, founded by Kurt Seidensticker on a whole-food collagen thesis.
That 2020 release counted 150 SKUs across 35,000 retail doors in North America and Europe. Nestlé Health Science completed the remaining purchase on February 21 2022, per PR Newswire, kept headquarters in Chicago, and appointed Tracey Halama CEO as Seidensticker moved to an advisory role. Financial terms were not disclosed. The brand's March 4 2026 PR Newswire release said it holds B Corp certification from 2022 and sells in more than 25 countries, and launched Collagen Sparkling Water at Expo West booth 3879 at $2.50 per 12-ounce can, then Walmart. On August 17 2026, Vital Proteins said it was returning as Official Collagen Partner of the 2026 United States Open tennis tournament and Presenting Sponsor of Mixed Doubles, August 24 through August 26 in Flushing, with singles play August 30 through September 13.
What the time series shows
Google Search interest for vital proteins is 52 the week of August 22 2026, after a four-week climb from the July 18 trough at 32.
The last eight weeks read 44, 44, 32, 36, 34, 35, 42, then 52. get_growth on google search prints +23.81% from 42 on August 15 and +44.44% from 36 on July 25. The 90-day compare is the other way: 73 on May 23, a 28.77% drop to 52, because April still holds the peak at 100 on April 18 after 96 on April 4. That spring peak is 126 days behind the latest week, so August is a second move, not leftover April. Same-week history is 52 on August 23 2025, 27 on August 24 2024, and 31 on August 26 2023. Last August reached 54 on August 30 2025 and 59 on September 6 2025. January still repeats a smaller New Year bump, 29 on January 3 2026 then 36 on January 17. Last-52 week-over-week sample standard deviation is 15.51% on 52 weeks.
Why the page charts Google Search
Shopping interest for vital proteins is 27 on August 22 2026, ahead of 7 on the same week in 2025, but the cart series is not the readable one.
get_growth on google shopping prints +58.82% from 17 over 7 days and +285.71% from 7 over 30 days. Those windows clear the mover bar. The 260-week shopping curve still peaked at 100 on April 18 2026, then fell to 6 on August 1 before the rebound, and last-52 week-over-week sample standard deviation is 67.9% after skipping 2 zero-to-zero weeks and 7 zero-baseline weeks. Search last-52 sample standard deviation is 15.51%. Amazon Best Sellers Top Rated, snapshot 2026-08-24T04:01:39Z, lists Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz at rank 25. The buy-side boards confirm the product is in cart, and the search series is the one a stranger can read in one glance. Product context: Garmin Fenix. Fitness context: Strava. Source context: Google Search data. Cart context: Google Shopping trends.
Same-day get_growth on google search, 30-day window, puts grass fed collagen at 19 (+58.33% from 12), collagen peptides powder at 20 (+53.85% from 13), vital proteins collagen at 44 (+33.33% from 33), collagen peptides at 40 (+5.26% from 38, estimated volume 226,000), and marine collagen at 55 (+3.77% from 53). Collagen as a generic query is 57, down 9.52% from 63, so the brand string is moving while the category string is not.
get_time_series with source google search and keyword vital proteins is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 42 to 52 (+23.81%) and 36 to 52 (+44.44%). Mixing the Shopping 27 with the Search 52 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="vital proteins"
get_growth source="google search" keyword="vital proteins" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.