Uggs is the search string people type for Deckers Brands' UGG sheepskin boots, and Google Search interest for that keyword printed 14 the week of August 22 2026. That is up 27.27% from 11 on August 15 and up 75.0% from 8 on July 25, per Trends MCP get_growth on google search. Estimated weekly volume on the August 22 print is 29,292,308. The 260-week get_time_series on the same source runs from September 4 2021 (first print 6) through August 22 2026 and peaked at 100 on November 30 2024. Same-week 2025 printed 14. Deckers, on May 21 2026, reported UGG brand net sales of $2.739 billion for the fiscal year ended March 31 2026. Google Shopping for uggs is 8 on August 22, up 14.29% over 7 days, a thinner buy-side curve. Search is the source that clears the bar and still has a readable yearly shape.
About uggs
Uggs, as a search term, maps to UGG, the sheepskin boot line Wikipedia dates to 1978 in Santa Monica, California, founded by Australian surfer Brian Smith, with Deckers Brands buying the business in 1995 for $14.6 million.
Wikipedia says Smith and Doug Jensen sold 28 pairs in the first season, and that 80 percent of sales sat in southern Orange County by 1994. Oprah Winfrey put the boots on Favorite Things on November 24 2003. The first brick-and-mortar store opened in New York's SoHo in 2006. Deckers dropped "Australia" from the brand name in 2016 after an Australian Competition and Consumer Commission inquiry into origin claims. The May 21 2026 Deckers press release put fiscal 2026 UGG net sales at $2.739 billion, up 8.2% from $2.531 billion, on company net sales of $5.472 billion. People type uggs, ugg boots, and ugg tasman for the same fall product. Pumpkin spice is the other late-August seasonal climb on this site.
What the time series shows
Google Search interest for uggs printed 14 on August 22 2026 on a 260-week series that opened at 6 on September 4 2021 and peaked at 100 on November 30 2024.
Last eight weekly prints are 5, 6, 7, 8, 9, 10, 11, and 14. Closest 30-day point is 8 on July 25 (+75.0%). Closest 90-day point is 6 on May 23 (+133.33%). Same-week 2025 printed 14, 2024 printed 18, and 2023 printed 12, so this 14 matches last year's Saturday and sits 86% under the November 2024 peak. November 29 2025 still printed 80, then December 6 fell to 69. The recent 30-day absolute change is 6 points (8 to 14) against a prior 30-day move of 2 points (6 on June 20 to 8). The chart window starts August 24 2024.
Why the page charts Google Search
A boot people buy should be checked on a shopping source first. Google Shopping for uggs is 8 on August 22, up 14.29% from 7 over 7 days and up 33.33% from 6 over 30 days. The 30-day print clears +25%, but the 7-day print does not, and the shopping series sat at 0 for several spring 2025 weeks. YouTube was not the story. Google Search for uggs is 14 on August 22, up 27.27% from 11 and up 75.0% from 8, a clean low-noise curve with last-52 week-over-week sample standard deviation 15.24%.
Same-day get_growth on google search, 30-day window, puts pumpkin spice at 51 (+363.64% from 11), spirit halloween at 14 (+250.0% from 4), ugg tasman at 7 (+75.0% from 4), north face at 40 (+25.0% from 32), and ugg boots at 14 (+16.67% from 12). Seasonal retail context: Spirit Halloween. Product context: Garmin Fenix. Source context: Google Search data.
get_time_series with source google search and keyword uggs is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 11 to 14 (+27.27%) and 8 to 14 (+75.0%). Mixing the Shopping 8 with the Search 14 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="uggs"
get_growth source="google search" keyword="uggs" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.