ToysRUs is the toy retailer Charles Lazarus started in 1948, and Google Search interest for that keyword sits at 27 of 100 for the week of September 19 2026. That reading is up 50.0% from 18 on September 12 and up 80.0% from 15 on August 22, per Trends MCP get_growth on google search pulled September 21 2026. The 261-week series opened at 36 on September 25 2021 and peaked at 100 on November 27 2021. Same-week 2025 was 15. Same-week 2024 was 20. Retail Dive dated September 17 2026 said WHP Global plans 120 new standalone United States stores this holiday. Google Shopping for the same keyword is 9 this week, so this page charts the search.
About ToysRUs
ToysRUs is the toy retailer Charles Lazarus founded in April 1948 as Children's Supermart in Washington DC, renamed in June 1957, closed out of United States stores in June 2018 after a September 2017 Chapter 11 filing, and now run by WHP Global after that firm bought a controlling stake in Tru Kids in March 2021.
Wikipedia dates the Chapter 11 filing to September 18 2017, the last United States store closures to June 29 2018, Tru Kids to January 20 2019, and the WHP Global deal to March 15 2021. The American Dream flagship in East Rutherford, New Jersey opened December 16 2021 at 20,000 square feet. A Mall of America flagship followed in November 2023. Retail Dive on September 17 2026 reported 120 new standalone stores with Go Retail Group, taking the standalone footprint from about 40 to 160 for the holiday, plus Creator Studios in some locations. Halloween is the other fall retail query on this site.
What the time series shows
Google Search interest for ToysRUs is 27 for the week of September 19 2026, up 80 percent from 15 on August 22 and up 50 percent from 18 on September 12, on a 261-week series whose all-time high of 100 printed on November 27 2021.
Last eight weekly prints are 15, 15, 15, 15, 14, 20, 18, and 27. Absolute change from August 22 to September 19 is 12 points, against 1 point from 14 on July 18 to 15 on August 22. Same-week 2025 was 15, 2024 was 20, and 2023 was 21, so this 27 is 80.0% above last year. Holiday peaks have stepped down: 100 in 2021, 78 in 2022, 70 in 2023, 50 in 2024, 43 in 2025. Week-over-week sample standard deviation on the last 52 weeks is 17.43%, with 23 up weeks, 18 down weeks, and 11 unchanged. The chart window starts September 16 2023. Google Search data is the source page for this index.
Why the page charts Google Search
A retailer people search for when stores reopen should be checked on search first, and Google Search for this keyword is the series that still clears 20 percent over 7 days and 25 percent over 30 days with a readable September climb after a summer floor of 14 to 15.
That source printed 27 on September 19, up 50.0% from 18 over 7 days and up 80.0% from 15 over 30 days, with last-52 week-over-week sample standard deviation 17.43%. Google Shopping for the same keyword is 9 on September 19, down 10.0% from 10 and up 12.5% from 8, a thin cart index that fails +25% over 30 days and is down 25.0% year over year from 12. YouTube is 57, flat over 7 days from 57 and down 8.06% over 30 days from 62. Search is the series that matches the reopen story and still has the readable climb. Same-day Google Search neighbors: halloween 13 (+85.71% over 30 days from 7), spirit halloween 16 (+6.67% from 15), nintendo 49 (+4.26% from 47), pokemon 57 (+3.64% from 55), lego 46 (-16.36% from 55). Product context: Spirit Halloween. Google Trends by Category Shopping ranked the keyword 2nd as of 2026-09-21T04:01:39Z.
get_time_series with source google search and the stored keyword is the call behind the chart: 261 weekly points from 2021-09-25 through 2026-09-19, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D, 30D, and 1Y, is the headline math: 18 to 27 (+50.0%), 15 to 27 (+80.0%), and 15 to 27 (+80.0%). Mixing the Shopping 9 with the Search 27 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="toys r us"
get_growth source="google search" keyword="toys r us" percent_growth=["7D","30D","1Y"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.