ToysRUs is the toy retailer Charles Lazarus started in 1948, and Google Search interest for that keyword sits at 29 of 100 for the week of September 26 2026. That reading is up 7.41% from 27 on September 19 and up 107.14% from 14 on August 29, per Trends MCP get_growth on google search pulled September 28 2026. The 261-week series opened at 40 on October 2 2021 and peaked at 100 on November 27 2021. Same-week 2025 was 22. Same-week 2024 was 22. NBC News dated September 18 2026 said the chain plans 120 new standalone United States stores this holiday, 160 in time for Christmas. Google Shopping for the same keyword is 10 this week, so this page charts the search.
About ToysRUs
ToysRUs is the toy retailer Charles Lazarus founded in April 1948 as Children's Supermart in Washington DC, renamed in June 1957, closed out of United States stores in June 2018 after a September 2017 Chapter 11 filing, and now run by WHP Global, the owner Wikipedia lists from 2021.
Wikipedia dates the Chapter 11 filing to September 18 2017, the last United States store closures to June 29 2018, and Tru Kids to January 2019. The American Dream flagship in East Rutherford, New Jersey is the listed flagship. A Mall of America store followed in November 2023. NBC News on September 18 2026 reported 120 new standalone stores this holiday, with 160 standalone locations open in time for Christmas, plus Circana figures that adult-only households grew toy sales 16% through June and accounted for 55% of industry receipts. Halloween is the other fall retail query on this site.
What the time series shows
Google Search interest for ToysRUs is 29 for the week of September 26 2026, up 107 percent from 14 on August 29 and up 7.41 percent from 27 on September 19, on a 261-week series whose all-time high of 100 printed on November 27 2021.
Last eight weekly prints are 16, 15, 16, 14, 21, 17, 27, and 29. Absolute change from August 29 to September 26 is 15 points, against 2 points from 16 on July 25 to 14 on August 29. Same-week 2025 was 22, 2024 was 22, and 2023 was 23, so this 29 is 31.82% above last year. Holiday peaks have stepped down: 100 in 2021, 82 in 2022, 71 in 2023, 58 on December 21 2024, 47 in 2025. Week-over-week sample standard deviation on the last 52 weeks is 18.47%, with 23 up weeks, 19 down weeks, and 9 unchanged. The chart window starts September 16 2023. Google Search data is the source page for this index.
Why the page charts Google Search
A retailer people search for when stores reopen should be checked on search first, and Google Search for this keyword is the series that still clears 25 percent over 30 days and 15 percent over 1 year with a readable September climb after a summer floor of 14 to 16.
That source printed 29 on September 26, up 7.41% from 27 over 7 days and up 107.14% from 14 over 30 days, with last-52 week-over-week sample standard deviation 18.47%. Google Shopping for the same keyword is 10 on September 26, up 42.86% from 7 over both 7 days and 30 days, a thin cart index that fails +15% over 1 year at +11.11% from 9. YouTube is 67, up 13.56% over 7 days from 59 and up 8.06% over 30 days from 62. Search is the series that matches the reopen story and still has the readable climb. Same-day Google Search neighbors: halloween 17 (+88.89% over 30 days from 9), spirit halloween 19 (+26.67% from 15), nintendo 46 (+2.22% from 45), pokemon 59 (+3.51% from 57), lego 54 (-1.82% from 55). Product context: Spirit Halloween.
get_time_series with source google search and the stored keyword is the call behind the chart: 261 weekly points from 2021-10-02 through 2026-09-26, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D, 30D, and 1Y, is the headline math: 27 to 29 (+7.41%), 14 to 29 (+107.14%), and 22 to 29 (+31.82%). Mixing the Shopping 10 with the Search 29 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="toys r us"
get_growth source="google search" keyword="toys r us" percent_growth=["7D","30D","1Y"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.