Ted Lasso is Apple TV's Emmy-winning football comedy, returning for Season 4 on August 5 2026. Google Search interest reached 35 for the week of July 25 2026, up from 17 on July 18 and 16 on June 27. Trends MCP records a 118.8% 30-day rise and a 337.5% 90-day rise on the stored series, with get_growth confirming +105.88% over 7 days and +118.75% over 30 days into that July 25 reading. Data pulled July 29 2026.
Ted Lasso search interest right now
| Metric | Value |
|---|---|
| Latest value (week of July 25 2026) | 35 |
| 30-day change | +118.8% (from 16 on June 27 2026) |
| 90-day change | +337.5% (from 8 on April 25 2026) |
| Peak value | 100 on June 3 2023 |
| First seen in series | July 31 2021 |
| 7-day growth (get_growth) | +105.88% (17 → 35) |
| 30-day growth (get_growth) | +118.75% (16 → 35) |
Figures come from Trends MCP get_time_series and get_growth for keyword ted lasso on google search, pulled July 29 2026. On the July 29 YouTube Trending board, the Season 4 trailer sat at rank 10.
About Ted Lasso
Ted Lasso follows American football coach Ted Lasso, played by Jason Sudeikis, as he takes over an English soccer club. Apple TV's comedy won back-to-back Outstanding Comedy Series Emmys across its first seasons and still ranks among the most decorated comedy runs on television. Season 3 ended in 2023 with Ted returning to Kansas City. Season 4 brings him back to Richmond to coach AFC Richmond's new second-division women's side, a plot Apple TV confirmed in its April 2026 premiere announcement and again in the late-July trailer. Hannah Waddingham, Brett Goldstein, Juno Temple, Brendan Hunt, and Jeremy Swift return, joined by newcomers including Tanya Reynolds and Faye Marsay. Ten episodes premiere August 5 2026, then weekly through October 7. Search demand tracks cast news, trailer clips, premiere timing, and the women's-team premise that Keeley floated near the end of Season 3.
What the time series shows
The curve carries clear release-cycle peaks. Season 2 interest hits 74 on September 25 2021. Season 3 climbs from 46 on March 18 2023 to the series peak of 100 on June 3 2023, then fades into the teens through 2024 and 2025. A May 2 2026 reading of 16 and a June 6 bump to 19 mark early Season 4 chatter. Values hold in the mid-teens through July 11 (17) and July 18 (17), then jump to 35 on July 25 when the full trailer lands. Derived labels: growth exploding, speed exponential, seasonality low, volatility low. Week-over-week percent changes stay relatively tight (volatility low), while the latest 30-day absolute move from 16 to 35 outpaces the prior 30-day move from 9 on May 23 to 16 on June 27 by more than 2x, which sets speed to exponential. The July spike is marketing-driven trailer attention. It is not a return to the 2023 finale peak of 100.
Related topics
Adjacent Google Search breakouts checked the same day (Trends MCP API, July 29 2026):
- masters of the universe: +132.4% over 30 days; see the Masters of the Universe topic
- spiderman brand new day: +191.7% over 30 days
- ghost rider: +60.0% over 30 days
- jumanji open world: +16.7% over 30 days
Trailer-led demand also shows up on YouTube Trends. For the Google Search board method behind these scores, use the Google Trends MCP page. The same-day video list is in the July 29 YouTube daily roundup.