Starbucks fall menu is the Seattle coffee chain's seasonal drink and food lineup, and Google Search interest for the query sits at 31 of 100 for the week of August 22 2026. That reading is up 181.82% from 11 on August 15 and up 933.33% from 3 on July 25, per Trends MCP get_growth on Google Search. The 261-week series peaks at 55 on August 30 2025, so this week is the launch ramp, not the ceiling. NBC Chicago, citing Starbucks, says the 2026 menu including Pumpkin Spice Latte hits stores August 25 2026, 29 days before the September 22 equinox. The Google Trends board had "starbucks fall menu 2026" at rank 30 as of August 25 2026 14:01 UTC.
Starbucks fall menu search interest right now
Google Search interest for starbucks fall menu is 31 for the week of August 22 2026, up 933.33% from 3 on July 25, with get_growth also printing +181.82% over 7 days from 11 on August 15 and the Google Trends board ranking starbucks fall menu 2026 at 30 as of August 25 14:01 UTC.
| Metric | Value |
|---|---|
| Latest value | 31 (week of August 22 2026) |
| 30-day change | +933.33% (from 3 on July 25 2026) |
| 90-day change | undefined (baseline 0 on May 23 2026) |
| Peak value | 55 on August 30 2025 |
| First seen | August 28 2021 (series start, value 2) |
| 7-day change | +181.82% (from 11 on August 15 2026) |
| Google Trends rank | 30 for "starbucks fall menu 2026" as of August 25 2026 14:01 UTC |
Every row traces to the stored series or to the August 25 2026 get_growth and get_top_trends pulls. Volume is not printed independently for this keyword; the 0-100 scale is relative.
About starbucks fall menu
Starbucks fall menu is the annual late-summer reset of pumpkin, pecan, and bakery-inspired drinks that the Seattle chain uses as an unofficial start of fall, with NBC Chicago dating the 2026 drop to August 25, 29 days before the September 22 equinox. The Dispatch, reporting the same Starbucks announcement, lists returning Pumpkin Spice Latte, Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pumpkin Spice Frappuccino, plus the pecan set of Pecan Cortado, Iced Pecan Crunch Latte, and Pecan Crunch Latte.
New 2026 drinks in that write-up include Chaider (cider-inspired chai), Iced Pumpkin Cream Shaken Espresso, Pumpkin Spice Chai, Iced Pumpkin Cream Matcha, Iced Banana Bread Latte, and Iced Banana Bread Chai. Food adds a Hedgehog Cake Pop and a Chicken Bacon Protein Pocket, with Pumpkin Cream Cheese Muffin returning. People search the menu query in the week the calendar flips, then switch to named drinks. That is why the curve spikes in late August and then collapses, even while pumpkin spice keeps climbing.
What the time series shows
The 261-week Google Search series for starbucks fall menu is a single-season spike that repeats each August, which is why the derived seasonality label is high, and why August 22 2026 at 31 still sits under the August 30 2025 peak of 55. Interest sat at 0 from May 23 through July 4 2026, then printed 1, 1, 3, 7, 9, 11, and 31 across the seven weeks into August 22. Absolute change from July 25 to August 22 is 28 points, more than 2x the prior 30-day move from 0 on June 20 to 3, so the speed label is exponential. 30-day change of +933.33% sets growth_label to exploding. Week-over-week percent-change sample standard deviation on the last 52 comparable weeks is 80.69%, which is the high volatility band.
The all-time peak in this pull is 55 on August 30 2025, after 34 the week of August 23 2025. 2024 jumped from 9 on August 17 to 35 on August 24, then 6 on August 31. 2023 printed 3 on August 19 and 19 on August 26. Same-week 2026 at 31 sits just under last year's 34 and under 2024's 35. After those peaks the query dies: 15 on September 6 2025, then 3 by September 20, and 0 by November 22 2025. The four labels (exploding, exponential, high, high) are derived from this series, not from the menu copy. Google Trends is the live board that ranked the 2026 query at 30 on August 25.
Related topics
Same-day Google Search get_growth neighbors in the fall-food cluster show pumpkin spice latte at +420.0% over 30 days, pumpkin spice at +363.64%, spirit halloween at +250.0%, chipotle at +29.33%, and starbucks at +12.96%, while the Google Trends board ranked this menu query at 30.
- pumpkin spice latte: +420.0% over 30 days (5 on July 25 to 26 on August 22)
- pumpkin spice: +363.64% over 30 days (11 on July 25 to 51 on August 22)
- spirit halloween: +250.0% over 30 days (4 on July 25 to 14 on August 22)
- chipotle: +29.33% over 30 days (75 on July 25 to 97 on August 22)
- starbucks: +12.96% over 30 days (54 on July 25 to 61 on August 22)
pumpkin spice latte and pumpkin spice are the drink-level queries that keep rising after the menu keyword fades. chipotle sat near 97 the same week, with the Google Trends board also carrying chipotle bogo at rank 28. Google Search data is the source behind every percentage on this page.