Spirit Halloween is the seasonal costume retailer whose pop-up stores reopen each late summer. Google Search interest for spirit halloween is 15 for the week of August 22 2026, matching August 15 and down from 20 the week of August 8. Trends MCP get_growth returns +0.0% over 7 days (15 to 15) and +275.0% over 30 days (4 on July 25 to 15). The August 8 spike lines up with the first full week after the August 1 2026 flagship opening in Egg Harbor Township, N.J., where The Inquirer counted about 3,000 people. A Spirit Halloween release dated August 18 2026 said more than 1,550 stores were open across North America. Data pulled August 25 2026 from source google search.
Spirit halloween search interest right now
Latest Google Search interest for spirit halloween is 15 for the week of August 22 2026, with a 30-day change of +275.0% from 4 on July 25 and a 90-day change of +1400.0% from 1 on May 23, still far below the October 30 2021 peak of 100.
| Metric | Value |
|---|---|
| Latest value (week of August 22 2026) | 15 |
| 30-day change | +275.0% (4 on July 25 2026 to 15) |
| 90-day change | +1400.0% (1 on May 23 2026 to 15) |
| Peak value | 100 on October 30 2021 |
| First seen in series | August 28 2021 at 17 |
| 7-day growth (get_growth) | +0.0% (15 to 15) |
| 30-day growth (get_growth) | +275.0% (4 to 15) |
| Week of August 1 2026 | 9 |
| Week of August 8 2026 | 20 |
| Same week 2025 (August 23) | 14 |
| Same week 2024 (August 24) | 13 |
| Halloween costumes 30-day growth (get_growth) | +100.0% (3 to 6) |
| Series length | 261 weeks |
Figures come from Trends MCP get_time_series and get_growth, pulled August 25 2026. Source for the stored chart is google search. The query is absent from the August 25 2026 02:01 UTC Google Trends top 25. Early August remains a small slice of the Halloween peak; the exploding label is a low-base 30-day math result, not a claim that October has arrived.
About spirit halloween
Spirit Halloween is a seasonal costume and decor chain founded in 1983 by Joseph Marver, sold to Spencer Gifts in 1999 at about 60 pop-ups, and now headquartered in Egg Harbor Township, New Jersey, with 2026 searchers looking up store-open dates after the flagship crowded on August 1. Steven Silverstein, named CEO in Spirit's August 18 2026 release, called this year's in-store theme Camp Harbor Lake. The Inquirer reported that the 20,000-square-foot Harbor Square flagship drew about 3,000 people on August 1 2026, with preregistration capped at 2,000, and that about 400 stores opened that day. NJBIZ, updating August 4 2026, put the planned North American count at 1,575 and hiring at 52,000 seasonal associates. The August 18 release used the live figure of more than 1,550 locations and marked the 20th year of Spirit of Children, with a $20 million donation goal on top of $164 million raised to date across more than 160 hospitals.
What the time series shows
Spirit Halloween search interest is a yearly ramp that dies each November, and the 261-week Google Search series is back on that path: 15 on August 22 2026 after 20 on August 8, still far below 100 on October 30 2021. It opens August 28 2021 at 17, then repeats late-October crests at 78 (2022), 67 (2023), 67 (2024), and 89 on November 1 2025. July 2026 weeks read 2, 2, 3, and 4. August 1, 8, 15, and 22 read 9, 20, 15, and 15. Derived labels from the series: growth exploding, speed exponential, seasonality high, volatility average. Growth is exploding because 30-day change is +275.0% and 90-day change is +1400.0%. Speed is exponential because the latest 30-day absolute move (4 to 15, abs 11) is more than 2x the prior 30-day move (2 on June 20 to 4, abs 2). Seasonality is high: repeating late-summer to Halloween peaks. Volatility is average; last-52 week-over-week percent-change sample standard deviation is 41.76%.
Related topics
Same-day Google Search neighbors on the August 25 2026 Trends MCP pull put halloween costumes, farmers almanac, and halloween next to spirit halloween, with 30-day get_growth of +100.0%, +200.0%, and +50.0% in that order.
- halloween costumes: +100.0% over 30 days (3 to 6); 7-day +20.0% (5 to 6)
- farmers almanac: +200.0% over 30 days (16 to 48); 7-day -36.84% (76 to 48)
- halloween: +50.0% over 30 days (4 to 6); 7-day +0.0% (6 to 6)
Spirit Halloween's 30-day climb is steeper than the broader halloween query and in line with halloween costumes on the exploding cutoff. Farmers Almanac is the other late-summer seasonal page already on the site: Farmers Almanac. For the search tooling behind this chart, use Google Trends. Costume clips often show up first on YouTube Trends.