Spirit Halloween is the seasonal costume retailer whose pop-up stores reopen each late summer. Google Search interest for the keyword spirit halloween reached 9 for the week of August 1 2026, up from 4 on July 25 and 2 on July 4. Trends MCP get_growth returns +125.0% over 7 days (4 → 9) and +350.0% over 30 days (2 → 9). On the Google Trends board as of August 6 2026 06:01 UTC, spirit halloween ranked 14. The timing matches the August 1 2026 flagship opening in Egg Harbor Township, N.J., and the start of a reported record store rollout. Data pulled August 6 2026 from source google search.
Spirit halloween search interest right now
| Metric | Value |
|---|---|
| Latest value (week of August 1 2026) | 9 |
| 30-day change | +350.0% (2 on July 4 2026 → 9) |
| 90-day change | +350.0% (2 on May 2 2026 → 9) |
| Peak value | 100 on October 30 2021 |
| Recent seasonal high | 92 on November 1 2025 |
| First seen in series | August 7 2021 |
| 7-day growth (get_growth) | +125.0% (4 → 9) |
| 30-day growth (get_growth) | +350.0% (2 → 9) |
| Nonzero weeks in series | 190 of 261 |
| Google Trends board rank (August 6 2026) | 14 |
| Same week 2025 (August 2) | 6 |
| Same week 2024 (August 3) | 9 |
| Halloween costumes 30-day growth (get_growth) | +50.0% (2 → 3) |
Figures come from Trends MCP get_time_series, get_growth, and same-day get_top_trends for Google Trends, pulled August 6 2026. Source for the stored chart is google search. Early August sits far below October peaks; the 30-day label is exploding because the summer base is still low.
About Spirit Halloween
Spirit Halloween is a seasonal retailer owned by Spencer Spirit Holdings, headquartered in Egg Harbor Township, New Jersey alongside Spencer's. Each year the brand takes short-term leases on vacant storefronts and sells Halloween costumes, decorations, props, and animatronics from about August through early November. The Inquirer reported that the 20,000-square-foot flagship at Harbor Square drew about 3,000 people on August 1 2026, with preregistration capped at 2,000. Local and trade coverage for the 2026 season cites a record footprint near 1,575 stores across the United States and Canada, with hundreds of locations opening on or soon after August 1 and the rest rolling through late August into early September. People search the name for store-open dates near them, hiring, and the year's costume and animatronic lineup.
What the time series shows
Spirit Halloween search interest is a clean yearly ramp. The 261-week Google Search series opens August 7 2021 at 4, climbs through September, and hits the all-time peak of 100 on October 30 2021 before collapsing to 18 the next week and 2 by mid-November. The same shape repeats: October 29 2022 reaches 83, October 28 2023 reaches 67, November 2 2024 reaches 67, and November 1 2025 reaches 92. Early August weeks in 2022 through 2025 sit at 7, 7, 9, and 6. 2026 follows the pattern: July weeks read 2, 2, 3, and 4, then August 1 lands at 9. Derived labels from the series: growth exploding, speed exponential, seasonality high, volatility average. Growth is exploding because 30-day change is +350.0%. Speed is exponential because the latest 30-day absolute move (2 → 9, abs 7) is more than 2x the prior 30-day move (1 → 2, abs 1). Seasonality is high: repeating late-summer to Halloween peaks. Volatility is average on week-over-week percent changes (series stdev about 47%).
Related topics
Same-day Google Search neighbors with measured 30-day growth (Trends MCP get_growth, August 6 2026):
- halloween costumes: +50.0% over 30 days (2 → 3)
- party city: -40.0% over 30 days (10 → 6)
- spencer's: -5.88% over 30 days (51 → 48)
Spirit Halloween's early-season climb is sharper than the broader costume query on this pull, while Party City and Spencer's are flat to down over the same 30 days. For search tooling, use Google Trends. Social and video boards that often pick up costume clips sit on the social media trends API and YouTube Trends pages.