Pumpkin spice is the cinnamon-nutmeg-ginger-clove blend sold as pumpkin pie spice, not a pumpkin puree. Google Search interest for pumpkin spice is 52 for the week of August 22 2026, up 73.33% over 7 days from 30 and up 372.73% over 30 days from 11. Starbucks told Nation's Restaurant News on August 4 2026 that the Pumpkin Spice Latte returns August 25, one day earlier than August 26 2025. The same week printed 70 in 2025 and 83 in 2024, and the series peaked at 100 on September 6 2025. Starbucks fall menu sat at #32 on Google Trends as of August 25 2026 06:01 UTC. Data pulled August 25 2026 from source google search.
Pumpkin spice search interest right now
Latest Google Search interest for pumpkin spice is 52 for the week of August 22 2026, with a 30-day change of +372.73% from 11 on July 25 and a 90-day change of +477.78% from 9 on May 23, still below the September 6 2025 peak of 100.
| Metric | Value |
|---|---|
| Latest value (week of August 22 2026) | 52 |
| 30-day change | +372.73% (11 on July 25 2026 to 52) |
| 90-day change | +477.78% (9 on May 23 2026 to 52) |
| Peak value | 100 on September 6 2025 |
| First seen in series | August 28 2021 at 63 |
| 7-day growth (get_growth) | +73.33% (30 to 52) |
| 30-day growth (get_growth) | +372.73% (11 to 52) |
| Week of August 1 2026 | 15 |
| Week of August 8 2026 | 24 |
| Week of August 15 2026 | 30 |
| Same week 2025 (August 23) | 70 |
| Same week 2024 (August 24) | 83 |
| Starbucks fall menu Google Trends rank (August 25 2026 06:01 UTC) | 32 |
| Starbucks fall menu 30-day growth (get_growth) | +1300.0% (2 to 28) |
| Series length | 261 weeks |
Figures come from Trends MCP get_time_series and get_growth, pulled August 25 2026. Source for the stored chart is google search. starbucks fall menu is the Google Trends neighbor that placed at #32; the broader pumpkin spice query is the one with a curve that still prints in November. See Google Search data for the 0-100 index.
About pumpkin spice
Pumpkin pie spice, also sold as pumpkin spice, is a dry mix of cinnamon, nutmeg, ginger, cloves, and sometimes allspice; Wikipedia states it contains no pumpkin, and McCormick & Company put a commercial blend on U.S. grocery shelves in 1934. Amelia Simmons's 1796 American Cookery already paired pumpkin with mace, nutmeg, and ginger.
Starbucks tested a pumpkin spice latte in Vancouver and Washington, D.C. in late 2003 and rolled it out nationally in 2004, adding pumpkin to the recipe in 2015. A 2013 Business Wire release put lifetime PSL sales above 200 million. Nation's Restaurant News, dated August 4 2026, set the 2026 return at August 25, one day earlier than August 26 2025. People search the spice name for lattes, candles, and grocery mixes, which is why the query still prints in November. A Spirit Halloween topic page tracks the other late-summer seasonal climb on this site.
What the time series shows
The 261-week Google Search series for pumpkin spice is a yearly August-to-November ridge, from 11 on July 25 2026 through 15, 24, 30, and 52 on August 22, still below last year's 70 on August 23 2025 and 100 on September 6. November 22 2025 still printed 31 and November 29 printed 42, then December 6 fell to 16.
Four labels are derived from that series. growth_label is exploding because 30-day change is +372.73% (90-day change is +477.78%, short of the +500% 90-day rule). speed_label is exponential because the latest 30-day absolute move (52 minus 11 equals 41) is more than twice the prior 30-day move (11 minus 9 equals 2). seasonality_label is high on yearly September peaks. volatility_label is average; last-52 week-over-week sample standard deviation is 26.71%. 2026 at 52 trails 2025's 70 and 2024's 83 in the same late-August week.
Related topics
Google Trends neighbors from the August 25 2026 06:01 UTC board in food and seasonal retail sit beside this keyword, each paired with 30-day Google Search growth from Trends MCP get_growth where the series is non-zero so launch queries can be separated from the spice curve.
- starbucks fall menu: +1300.0% over 30 days (2 on July 25 2026 to 28); Google Trends #32
- chipotle bogo: +3950.0% over 30 days (2 to 81); Google Trends #27
- chipotle: +28.95% over 30 days (76 to 98)
- target halloween costume: on the Google Trends board at #31; 30-day change omitted because
get_growthreturns 0 to 0
starbucks fall menu is the launch-week query. Historical points for that phrase fall to 0 by mid-November, which is why this page tracks pumpkin spice instead. chipotle bogo is a promo spike on the same board, not a spice query.