Pumpkin spice is the cinnamon-nutmeg-ginger-clove blend sold as pumpkin pie spice, not a pumpkin puree. Google Search interest for pumpkin spice is 93 for the week of August 29 2026, up 86.0% over 7 days from 50 and up 564.29% over 30 days from 14. Starbucks told Nation's Restaurant News on August 4 2026 that the Pumpkin Spice Latte returns August 25, one day earlier than August 26 2025. The same Saturday printed 100 in 2025 and 62 in 2024, and the series still peaks at 100 on August 30 2025. The drink query pumpkin spice latte printed 100 the same week, with get_growth at +354.55% over 7 days. Data pulled August 30 2026 from source google search.
About pumpkin spice
Pumpkin pie spice, also sold as pumpkin spice, is a dry mix of cinnamon, nutmeg, ginger, cloves, and sometimes allspice; Wikipedia states it contains no pumpkin, and McCormick and Company put a commercial blend on United States grocery shelves in 1934.
Amelia Simmons's 1796 American Cookery already paired pumpkin with mace, nutmeg, and ginger. Starbucks tested a pumpkin spice latte in Vancouver and Washington, D.C. in late 2003 and rolled it out nationally in 2004, adding pumpkin to the recipe in 2015. A 2013 Business Wire release put lifetime PSL sales above 200 million. Nation's Restaurant News, dated August 4 2026, set the 2026 return at August 25. The News and Observer dated Dunkin's fall menu to August 19 2026, a week before Starbucks. People search the spice name for lattes, candles, and grocery mixes, which is why the query still prints in November. A Starbucks fall menu topic page tracks the launch-week drink query on this site.
What the time series shows
Google Search interest for pumpkin spice printed 93 the week of August 29 2026, up 564.29% from 14 on August 1, with get_growth also printing +86.0% over 7 days from 50 on August 22, on a 261-week series that still peaks at 100 on August 30 2025.
Last eight weekly prints are 8, 8, 11, 14, 23, 29, 50, and 93. Closest 90-day point is 8 on May 30 (+1062.5%). Same-week 2025 printed 100 on August 30. Same-week 2024 printed 62 on August 31. Same-week 2023 printed 62 on September 2. This 93 sits 7% under last year's Saturday and 50% above 2024. November 22 2025 still printed 30 and November 29 printed 40, then December 6 fell to 15. The latest 30-day absolute move is 79 points (14 to 93), more than twice the prior 30-day move from 9 on June 27 to 14. The JSON sidecar chart_from is 2024-08-24, 735 days before the latest point, labeled Last 2 years.
Neighbor queries and the MCP calls
Fall-flavor Google Search neighbors also printed large 30-day gains in the same August 30 2026 snapshot, which is why pumpkin spice belongs next to drink and holiday pages rather than next to a one-day food headline on the live board. pumpkin spice latte rose 1328.57% from 7 on August 1 to 100. starbucks fall menu rose 900.0% from 10 to 100. halloween rose 80.0% from 5 to 9. dunkin rose 23.81% from 63 to 78. chipotle rose 1.89% from 53 to 54. Those neighbors share a late-August calendar, not a shared product. The spice query is the one that still prints in November; the drink and menu queries are the launch spike. Week-over-week percent-change sample standard deviation on the last 52 comparable weeks is 28.41%, with 19 up weeks, 23 down weeks, and 10 unchanged.
get_time_series with source google search and keyword pumpkin spice is the call behind the chart: 261 weekly points from 2021-09-04 through 2026-08-29, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D and 30D, is the headline math: 50 to 93 (+86.0%) and 14 to 93 (+564.29%). Those tools have to share a source. Mixing the latte 100 with the spice 93 would invent a story the APIs do not tell. The Google Search data page documents the 0-100 weekly index. Topic pages: Dunkin, Halloween.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="pumpkin spice"
get_growth source="google search" keyword="pumpkin spice" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.