Owala is Trove Brands' insulated stainless-steel bottle line, known for the FreeSip lid, and Google Shopping interest for that keyword printed 80 the week of September 5 2026. That is up 6.67% from 75 on August 29 and up 33.33% from 60 on August 8, per Trends MCP get_growth on google shopping pulled September 10 2026. The 261-week get_time_series on the same source runs from September 11 2021 (first print 0) through September 5 2026 and peaked at 100 on November 29 2025. Same-week 2025 printed 51. Google Search for owala is 78 on September 5, down 4.88% from 82 over 7 days and down 6.02% from 83 over 30 days, a search story that fails both mover bars. Shopping is the source that clears the 30-day bar and still has a readable cart climb.
About owala
Owala is Trove Brands' insulated bottle brand, launched in 2020 with the FreeSip as its first product after a weak try under the older BlenderBottle name, which is why people now shop the Owala mark for a straw-or-sip lid rather than a shaker cup.
Wikipedia's Owala (brand) page names Kim and Steve Sorensen as Trove Brands founders and Michael Sorensen as CEO, and it dates the FreeSip dual-mode lid as the product Time put in its 200 Best Inventions of 2023. Time's October 24 2023 write-up by Jessica Klein also recorded a #owala hashtag viewed 272 million times on TikTok. A Trove Brands note dated September 7 2023 said Kim and Steve would move to board co-chairs on January 1 2024, with Michael taking CEO. AP News on April 9 2025 put typical FreeSip bottles around $25 to $40. Stanley Quencher tracks the other late-summer bottle climb on this site.
What the time series shows
Google Shopping interest for owala printed 80 the week of September 5 2026, up from 75 on August 29 and 60 on August 8, a six-week cart climb that still sits 20 percent under the November 29 2025 peak of 100.
The 261-week series opened at 0 on September 11 2021. Last eight weekly prints are 44, 45, 51, 60, 62, 73, 75, and 80. Closest 30-day point is 60 on August 8 (+33.33%). Closest 90-day point is 51 on June 6 (+56.86%). Same-week 2025 printed 51, 2024 printed 15, and 2023 printed 4, so this 80 sits above those Saturdays. The November bulge ran 80 on November 15 2025, 80 on November 22, 100 on November 29, then 92 on December 6. A July 4 2026 print of 41 snapped off a 71 on June 27, then the series rebuilt through August. Week-over-week percent-change sample standard deviation on the last 52 weeks is 22.77%. The chart window starts September 7 2024.
Why the page charts Google Shopping
A bottle people buy should be tracked on a shopping source first, and Google Shopping for owala clears the 30-day +25% bar while Google Search for the same keyword fails both the 7-day and 30-day windows from a 78 print that is still sliding. Google Search for owala is 78 on September 5, down 4.88% from 82 on August 29 and down 6.02% from 83 on August 8. The 7-day print fails +20%. The 30-day print fails +25%. Search is a high, stuck query that is now fading. Shopping is the cart.
Google Shopping is the story source: 75 to 80 in the frozen weekly series over 7 days, 60 to 80 in 30 days, 51 to 80 in 1 year (+56.86%), 261 weekly points, week-to-week sample standard deviation 22.77% on the last 52 changes. Same-day get_growth on google shopping, 30-day window, puts stanley quencher at 88 (+151.43% from 35), simple modern at 42 (+110.0% from 20), hydro flask at 47 (+104.35% from 23), camelbak at 83 (+97.62% from 42), yeti at 53 (+60.61% from 33), and hydrojug at 56 (+21.74% from 46). get_top_trends on Amazon Best Sellers by Category Sports Outdoors as of September 7 2026 put an Owala FreeSip 24 oz Black Cherry at rank 1 and an Owala FreeSip Sway 30 oz at rank 3. Fall product context: North Face. Source context: Google Shopping trends.
The Trends MCP calls for this keyword
get_time_series with source google shopping and keyword owala is the call behind the chart, returning 261 weekly points from 2021-09-11 through 2026-09-05 stored as {date, value} with no smoothing, which is the only series this page is allowed to quote. get_growth on the same pair, windows 7D and 30D, is the headline math: 75 to 80 (+6.67%) and 60 to 80 (+33.33%). Mixing the Google Search 78 with the Shopping 80 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="owala"
get_growth source="google shopping" keyword="owala" percent_growth=["7D","30D","1Y"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.