The North Face is VF Corporation's outdoor apparel brand, and Google Shopping interest for the keyword north face printed 28 the week of September 12 2026. That is down 28.21% from 39 on September 5 and up 33.33% from 21 on August 15, per Trends MCP get_growth on google shopping pulled September 18 2026. The 261-week get_time_series on the same source runs from September 18 2021 (first print 27) through September 12 2026 and peaked at 100 on October 11 2025. Same-week 2025 printed 19, so this 28 is 47.37% above last year. Drapers, dated August 7 2026, said The North Face is marking 60 years this autumn with a Nuptse puffer relaunch. Wikipedia dates the first store to October 26 1966. Google Search for north face is 35 this week, down 14.63% over 7 days. Shopping is the source that still clears the 30-day bar.
About north face
The North Face is the Denver outdoor clothing line whose first store, per Wikipedia, opened October 26 1966 at 308 Columbus Ave in San Francisco, started by Douglas Tompkins and Susie Tompkins Buell as a small climbing and camping retailer.
Wikipedia says VF Corporation bought the company in 2000 for $25.4 million, and that headquarters left Alameda, California, for Denver in 2020. The brand's own timeline dates the Nuptse jacket to 1992. Drapers, dated August 7 2026, reported a 60th-anniversary Nuptse relaunch this autumn, including a reversible Pertex version, after a sold-out climbing festival on July 17 and 18 that drew 17,000 people. The same piece put VF Corporation operating income at $576.5 million for the 52 weeks to March 28 2026, with group revenues $9.6 billion and The North Face up 7% at constant exchange rates. Modern Notoriety dated a 30-piece Aimé Leon Dore collaboration to September 17 2026 at 11 a.m. ET. Garmin Fenix tracks another outdoor product on shopping data.
What the time series shows
Google Shopping interest for north face printed 28 on September 12 2026 on a 261-week series that opened at 27 on September 18 2021 and peaked at 100 on October 11 2025, a one-week spike that then fell to 21 by October 25.
Last eight weekly prints are 13, 13, 15, 21, 36, 42, 39, and 28. Closest 30-day point is 21 on August 15 (+33.33%). Closest 90-day point is 23 on June 13 (+21.74%). Same-week 2025 printed 19, 2024 printed 22, and 2023 printed 27, so this 28 sits above those Saturdays and 72% under the October 2025 peak. That 100 print on October 11 2025 ran 90 the next week, then 21 on October 25. Spring 2026 ran 62 on March 28 and 52 on May 16, then slid to 13 through August 1. The late-August 42 on August 29 is the local high of this climb. The chart window starts September 14 2024.
Why the page charts Google Shopping
A jacket people buy should be tracked on a shopping source first, because Google Shopping is where cart demand prints, and this week that north face series still clears the 30-day bar after a pullback from the late-August print of 42.
Google Search for north face is 35 on September 12, down 14.63% from 41 over 7 days, down 5.41% from 37 over 30 days, and down 5.41% from 37 over 1 year. Search fails every window. Amazon was not pulled as the story source after shopping already cleared 30 days and 1 year with a readable August climb. YouTube was not the cart.
Google Shopping is the story source: 39 to 28 in 7 days, 21 to 28 in 30 days, 19 to 28 in 1 year, 261 weekly points, week-to-week sample standard deviation 45.33% on the last 52 changes, with 23 up weeks, 23 down weeks, and 6 unchanged. Same-day get_growth on google shopping, 30-day window, puts columbia jacket at 8 (+166.67% from 3), vuori at 44 (+158.82% from 17), canada goose at 21 (+133.33% from 9), north face nuptse at 21 (+133.33% from 9), patagonia jacket at 32 (+100.0% from 16), uggs at 10 (+66.67% from 6), and patagonia at 25 (+56.25% from 16). Apparel context: Lululemon. Source context: Google Shopping trends.
get_time_series with source google shopping and keyword north face is the call behind the chart. get_growth on the same pair, windows 7D, 30D, and 1Y, is the headline math: 39 to 28 (-28.21%), 21 to 28 (+33.33%), and 19 to 28 (+47.37%). Mixing the Google Search 35 with the Shopping 28 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="north face"
get_growth source="google shopping" keyword="north face" percent_growth=["7D","30D","1Y"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.