The North Face is VF Corporation's outdoor apparel brand, and Google Shopping interest for the keyword north face printed 34 the week of August 22 2026. That is up 70.0% from 20 on August 15 and up 161.54% from 13 on July 25, per Trends MCP get_growth on google shopping. The 260-week get_time_series on the same source runs from September 4 2021 (first print 31) through August 22 2026 and peaked at 100 on October 11 2025. Drapers, dated August 7 2026, said The North Face is marking 60 years this autumn with a Nuptse puffer relaunch, and that full-year brand revenues grew 7% at constant exchange rates. Wikipedia dates the first store to October 26 1966. Google Search for north face is 40 on August 22, up 11.11% over 7 days, a quieter curve. Shopping is the source that moves with the cart.
About north face
The North Face is the Denver-based outdoor clothing and equipment line whose first store, per Wikipedia, opened October 26 1966 at 308 Columbus Ave in San Francisco, started by Douglas Tompkins and Susie Tompkins Buell as a climbing and camping retailer.
Wikipedia says VF Corporation bought the company in 2000 for $25.4 million, and that the Nuptse jacket launched in 1992 as a short, baffled down piece named for a Himalayan peak. Headquarters left Alameda, California, for Denver in 2020. Drapers, dated August 7 2026, reported a 60th-anniversary Nuptse relaunch this autumn, including a reversible Pertex version, after a sold-out climbing festival on July 17 and 18 that drew 17,000 people. The same piece put VF Corporation operating income at $576.5 million for the 52 weeks to March 28 2026, with group revenues $9.6 billion and The North Face up 7% at constant exchange rates. People shop the name for Nuptse, fleece, and trail shells. Garmin Fenix tracks another outdoor product on shopping data.
What the time series shows
Google Shopping interest for north face printed 34 on August 22 2026 on a 260-week series that opened at 31 on September 4 2021 and peaked at 100 on October 11 2025.
Last eight weekly prints are 22, 13, 13, 13, 13, 15, 20, and 34. Closest 30-day point is 13 on July 25 (+161.54%). Closest 90-day point is 32 on May 23 (+6.25%). Same-week 2025 printed 19, 2024 printed 18, and 2023 printed 25, so this 34 sits above those Saturdays and 66% under the October 2025 peak. That 100 print on October 11 2025 ran 91 the next week, then 21 on October 25, a one-week spike rather than a plateau. Spring 2026 ran 61 on March 28 and 53 on May 16, then slid to 13 through August 1. The recent 30-day absolute change is 21 points (13 to 34) against a prior 30-day drop of 9 points (22 on June 20 to 13). The chart window starts August 24 2024.
Why the page charts Google Shopping
A jacket people buy should be tracked on a shopping source first. Google Search for north face is 40 on August 22, up 11.11% from 36 over 7 days and up 25.0% from 32 over 30 days. The 30-day print sits on the +25% line, but the 7-day print fails +20%. Amazon was not pulled as the story source after shopping already cleared both windows with a readable late-summer climb. YouTube was not the cart.
Google Shopping is the story source: 20 to 34 in 7 days, 13 to 34 in 30 days, 260 weekly points, week-to-week sample standard deviation 44.49% on the last 52 changes. Same-day get_growth on google shopping, 30-day window, puts canada goose at 12 (+100.0% from 6), north face nuptse at 13 (+85.71% from 7), patagonia at 30 (+76.47% from 17), columbia jacket at 5 (+66.67% from 3), patagonia jacket at 20 (+53.85% from 13), and uggs at 8 (+33.33% from 6). Fall product context: Uggs, pumpkin spice. Source context: Google Search data.
get_time_series with source google shopping and keyword north face is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 20 to 34 (+70.0%) and 13 to 34 (+161.54%). Mixing the Google Search 40 with the Shopping 34 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="north face"
get_growth source="google shopping" keyword="north face" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.