Lash Princess mascara is the $4.99 false-lash tube from German color brand essence, and Google Search interest for that keyword printed 21 the week of August 22 2026. That is up 31.25% from 16 on August 15 and up 110.0% from 10 on July 25, per Trends MCP get_growth on google search. The 260-week get_time_series on the same source runs from September 4 2021 (first print 7) through August 22 2026 and peaked at 100 on May 9 2026. Same-week 2025 printed 13. Cosnova dated the parent company to 2001 and the essence brand to 2002. Google Shopping for lash princess mascara is 49 on August 22, up 11.36% from 44 over 7 days, a noisier cart curve. Search is the source that clears the bar and still has a readable yearly shape.
About lash princess mascara
Lash Princess mascara is the $4.99 false-lash tube from German color brand essence, launched in 2014 and still the line's bestseller, with Cosnova founders Christina Oster-Daum and Javier González dating the parent company to 2001 and the essence brand itself to 2002.
Glossy, on January 9 2024, said Cosnova told the publication that 2023 net sales were 816 million euros ($894 million), up 32% globally and 26% in North America, and priced the tube at $4.99. The same interview said essence entered Ulta Beauty in 2009 and more than 300 Target doors in 2022. Smudge Report, covering calendar 2024, put Cosnova revenue at 954 million euros, up 17% that year.
Hilko Prahl told PBL Magazine in June 2022 that Lash Princess has been the bestseller since its 2014 launch and sells every 4 seconds worldwide. That interview dated essence as 100% vegan from fall 2021. Amazon Best Sellers Top Rated, as of August 24 2026, had the False Lash Effect tube at rank 6.
What the time series shows
Google Search interest for lash princess mascara printed 21 the week of August 22 2026, up from 16 on August 15 and 10 on July 25, a four-week climb off a July trough that still sits 79% under the May 9 2026 peak of 100.
The last eight weekly prints are 15, 13, 11, 10, 12, 14, 16, 21. Same-week marks were 13 on August 23 2025, 7 on August 24 2024, and 10 on August 26 2023. Last year jumped to 37 on September 6 2025.
Spring 2026 is the other half of the chart. The series sat at 14 on March 21, then 54, 83, 95, and 100 on May 9. It was still 95 on May 16, then 59 on May 23 and 24 by June 13. The 90-day reading from 59 to 21 is a 64.41% drop. The 30-day reading from 10 to 21 is a 110.0% rise. Both can be true on a relative 0-100 scale. The chart window starts August 24 2024.
Why the page charts Google Search
A mascara people buy should be checked on a shopping source first, and Google Shopping for lash princess mascara clears the 30-day +25% bar while the 7-day window fails, and the cart series itself is too sparse to chart in public.
Google Shopping for lash princess mascara is 49 on August 22, up 11.36% from 44 over 7 days and up 75.0% from 28 over 30 days. The 30-day print clears +25%. The 7-day print fails +20%. Long stretches of that shopping series sit at 0, including most of 2023 and 2024, which is why the page does not treat shopping as the story. Amazon Best Sellers Top Rated, as of August 24 2026, had the essence Lash Princess False Lash Effect Mascara at rank 6, and Maybelline Lash Sensational Sky High at rank 30. Those ranks are a live board, not the weekly Search series.
Google Search is the story source: 16 to 21 in the frozen weekly series over 7 days, 10 to 21 in 30 days, 260 weekly points, week-to-week sample standard deviation 47.62% on the last 52 changes. Same-day get_growth on google search, 30-day window, puts essence mascara at 44 (+33.33% from 33), nyx mascara at 21 (+5.0% from 20), elf mascara at 42 (-8.7% from 46), and too faced mascara at 9 (-10.0% from 10). Maybelline sky high on google shopping is 28, up 33.33% from 21 over 30 days. Collagen context: Vital Proteins. Source context: Google Search data.
get_time_series with source google search and keyword lash princess mascara is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 16 to 21 (+31.25%) and 10 to 21 (+110.0%). Mixing the Google Shopping 49 with the Search 21 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google search" keyword="lash princess mascara"
get_growth source="google search" keyword="lash princess mascara" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.