krispy kreme is a doughnut-chain query at 72 on Google Search for the week of August 22 2026, pulled August 26 2026, up 80.0% from 40 on July 25 and up 41.18% from 51 on August 15. Estimated weekly volume on that print is 8,571,429. The 261-week series still peaks at 100 on August 23 2025, so 72 is a late-August promo lift, not a new high. X (Twitter) Trending had Krispy Kreme at rank 19 as of August 26 2026 14:01 UTC, the same week Krispy Kreme staged a Pokemon doughnut collection from August 18 and a free Original Glazed giveaway on August 22.
Krispy Kreme search interest right now
Google Search interest for krispy kreme is 72 for the week of August 22 2026 on a 0-100 scale, with estimated volume of 8,571,429, 30-day change of +80.0% from 40 on July 25, and 90-day change of +67.44% from 43 on May 23, all from the Trends MCP series stored August 26 2026.
| Metric | Value |
|---|---|
| Latest value (week of 2026-08-22) | 72 |
| Estimated weekly volume | 8,571,429 |
| 30-day change | +80.0% (from 40 on 2026-07-25) |
| 90-day change | +67.44% (from 43 on 2026-05-23) |
| Peak value | 100 on 2025-08-23 |
| First seen in series | 60 on 2021-08-28 |
| 2026 local high | 80 on 2026-05-30 |
| get_growth 7-day | +41.18% (51 to 72) |
| X Trending rank | 19 as of 2026-08-26 14:01 UTC |
The 7-day get_growth print matches the stored series at 72. Same-week Saturday-aligned prints were 100 on August 23 2025, 54 on August 24 2024, and 48 on August 26 2023. The August 22 2026 reading sits 28 points under last year's 100 and 18 points over 2024. Volume on the May 30 2026 local high of 80 was 9,523,810, above this week's 8,571,429.
Readers who want the underlying Google Search methodology can start at the Google Search data page. The doughnut-and-coffee comparison that sits next to this series is the Dunkin topic.
About Krispy Kreme
Krispy Kreme is the American doughnut and coffee chain Wikipedia dates to July 13 1937, when Vernon Rudolph opened a shop at 534 South Main Street in Winston-Salem, North Carolina, after buying a yeast-raised recipe from a New Orleans chef and selling hot doughnuts through the night. Headquarters later moved to Charlotte, North Carolina. Wikipedia lists about 1,400 locations worldwide and 21,000 employees as of December 29 2024. 2023 revenue is $1.627 billion. The company listed on Nasdaq on July 1 2021 under ticker DNUT, after JAB Holding Company took it private in July 2016 for $1.35 billion. The first shop outside the United States opened in Mississauga, Ontario, in December 2001.
The late-August 2026 search lift lines up with a dated collab, not a mystery spike. Krispy Kreme's own offers page dated the Pokemon Doughnut Collection to Tuesday, August 18 2026, through September 13 2026 at participating United States and Canadian shops, with online pre-order from August 13 through August 17. USA Today on August 22 2026 reported a free Original Glazed doughnut that day for guests in Pokemon attire, one per guest, in-shop and drive-thru. A Rewards offer of any dozen plus an Original Glazed dozen for $1 ran through August 26 2026. Fall product sits next: a $5 Pumpkin Spice Original Glazed dozen with any dozen purchase is dated August 27 through August 30 2026.
What the time series shows
The 261-week Google Search curve for krispy kreme is a promo calendar, not a one-time breakout, with late-August 2026 at 72 after a floor in the high 30s and low 40s through July, a jump from 40 on August 8 to 51 on August 15 to 72 on August 22.
The series opens at 60 on August 28 2021 and spends most non-promo weeks in the 40s. Named spikes include 96 on May 4 2024, 86 on September 7 2024, and the all-time 100 on August 23 2025, which then faded to 71 on August 30 2025 and 47 by September 13 2025. 2026 ran even quieter until May 30 printed 80, then fell back to 41 on July 4 and 39 on July 11. The current climb is 42, 40, 51, 72 across the four weeks ending August 1, August 8, August 15, and August 22.
Four labels are derived from that series, not from news copy. growth_label is regular because 30-day change of +80.0% sits under +100% and the 100 peak on August 23 2025 is outside the last 90 days. speed_label is exponential because the latest 30-day absolute move of 32 points (72 minus 40) is more than twice the prior 30-day move of 3 points (40 minus 43 on June 20). seasonality_label is high because late August reprints: 48 in 2023, 54 in 2024, 100 in 2025, 72 in 2026. volatility_label is low; week-over-week percent-change standard deviation on the last 52 samples is 19.59%. REST and MCP both print 72 for August 22 2026.
Related topics
Same-day Google Search get_growth neighbors in food retail show dunkin up 15.87% over 30 days to 73, chipotle up 25.32% to 99, starbucks up 7.69% to 56, and 7 brew down 23.71% to 74, while X Trending listed Krispy Kreme at rank 19 as of August 26 2026 14:01 UTC.
- dunkin: +15.87% over 30 days, 63 to 73 for the week of August 22 2026
- chipotle: +25.32% over 30 days, 79 to 99, with a sharper 7-day print of +47.76% from 67
- starbucks: +7.69% over 7 days and 30 days, 52 to 56
- 7 brew: -23.71% over 30 days, 97 to 74, still falling after a 100 on August 15
dunkin is the closest catalog neighbor. chipotle's 99 is a separate promo week, not a doughnut story. 7 brew remains a coffee-app query in a drawdown, which is why it stays off this page as a slug.