Hoka is Deckers Brands' maximalist running-shoe line, and Google Shopping interest for the keyword hoka printed 37 the week of September 5 2026. Same-day get_growth on google shopping, pulled September 8 2026, reads +27.59% over 7 days (29 to 37) and +54.17% over 30 days (24 to 37). The 261-week get_time_series on that source runs from September 11 2021 through September 5 2026 and peaked at 100 on April 18 2026. Google Search for the same keyword is 58 on September 5, down 4.92% from 61 over 7 days, a household search curve that fails the 7-day bar.
About hoka
Hoka is the running-shoe brand Nicolas Mermoud and Jean-Luc Diard started in Annecy, France, in 2009, and Google Shopping interest for the keyword hoka printed 37 the week of September 5 2026 after a six-week climb off a July trough.
Wikipedia says the pair, both former Salomon staff, built oversized midsoles as a counter to the thin-shoe trend then in fashion, named the line after a Maori term meaning to fly, and sold the company to Deckers Brands on April 1 2013. The same page records a December 22 2021 rename from Hoka One One to Hoka. Deckers' May 21 2026 release put Hoka net sales at $2.587 billion for the year ended March 31 2026, up 15.9% from $2.233 billion, after a May 22 2025 release had already logged $2.233 billion, up 23.6% from $1.807 billion. People shop the name for Bondi and Clifton pairs, not for a ticker. Pickleball is the other late-summer sports cart on this site.
What the time series shows
Google Shopping interest for hoka printed 37 on September 5 2026 on a 261-week series that opened at 8 on September 11 2021 and peaked at 100 on April 18 2026, leaving this week's print 63% under that high after a July floor near 19.
Last eight weekly prints are 21, 19, 20, 24, 28, 34, 29, and 37. Closest 30-day point is 24 on August 8 (+54.17%). Closest 90-day point is 45 on June 6 (down 17.78%). Same-week 2025 printed 20, 2024 printed 14, and 2023 printed 18, so this 37 sits above those Saturdays even while it sits 63% under April. That 100 print is April 18 only. April 25 reprinted 69, May 2 printed 54, then May 16 bounced to 76 and May 23 to 83 before 39 on May 30. The recent 30-day absolute change is 13 points (24 to 37) against a prior 30-day drop of 4 points (28 on July 4 to 24). The chart window starts September 7 2024.
Why the page charts Google Shopping
A shoe people buy should be tracked on a shopping source first, and Google Shopping for hoka is the series that still clears +20% over 7 days and +25% over 30 days with a readable August-into-September climb after the April 18 peak of 100.
That source printed 37 on September 5, up 27.59% from 29 over 7 days and up 54.17% from 24 over 30 days, with last-52 week-over-week sample standard deviation 25.72% and zero blank weeks in the last 105. Google Search for hoka is 58 on September 5, down 4.92% from 61 and up 1.75% from 57, a rumor curve that fails the 7-day and 30-day bars and is down 18.31% from 71 a year ago. Amazon for the keyword printed 56.5 on August 31, down 14.91% over 30 days from 66.4 on July 31 and down 37.36% from 90.2 a year earlier, so the native store index is still falling. Shopping is the series that matches the product and still has the readable climb. Same-day Google Shopping neighbors: pickleball 39 (+105.26% over 30 days from 19), on running 10 (+100.0% from 5), asics 44 (+69.23% from 26), brooks 29 (+61.11% from 18), saucony 44 (+46.67% from 30), nike 29 (+26.09% from 23). Watch context: Garmin Fenix. Source context: Google Shopping trends.
get_time_series with source google shopping and keyword hoka is the call behind the chart: 261 weekly points from 2021-09-11 through 2026-09-05, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D and 30D, is the headline math: 29 to 37 (+27.59%) and 24 to 37 (+54.17%). Mixing the Search 58 with the Shopping 37 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="hoka"
get_growth source="google shopping" keyword="hoka" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.