Hoka is Deckers Brands' maximalist running-shoe line, and Google Shopping interest for the keyword hoka printed 41 the week of September 12 2026. Same-day get_growth on google shopping, pulled September 13 2026, reads +5.13% over 7 days (39 to 41) and +46.43% over 30 days (28 to 41), with +105.0% over 1 year from 20 on September 13 2025. The 261-week get_time_series on that source runs from September 18 2021 through September 12 2026 and peaked at 100 on April 18 2026. Google Search for the same keyword is 57 on September 12, down 3.39% from 59 over 7 days, a household search curve that fails the 7-day bar.
About hoka
Hoka is the running-shoe brand Nicolas Mermoud and Jean-Luc Diard started in Annecy, France, in 2009, and Google Shopping interest for the keyword hoka printed 41 the week of September 12 2026 after a seven-week climb off a July trough.
Wikipedia says the pair, both former Salomon staff, built oversized midsoles as a counter to the thin-shoe trend then in fashion, named the line after a Maori term meaning to fly, and sold the company to Deckers Brands on April 1 2013. The same page records a December 22 2021 rename from Hoka One One to Hoka. Deckers' May 21 2026 release put Hoka net sales at $2.587 billion for the year ended March 31 2026, up 15.9% from $2.233 billion, after a May 22 2025 release had already logged $2.233 billion, up 23.6% from $1.807 billion. People shop the name for Bondi and Clifton pairs, not for a ticker. Pickleball is the other late-summer sports cart on this site.
What the time series shows
Google Shopping interest for hoka printed 41 on September 12 2026 on a 261-week series that opened at 10 on September 18 2021 and peaked at 100 on April 18 2026, leaving this week's print 59 percent under that high after a July floor near 20.
Last eight weekly prints are 20, 20, 24, 28, 34, 34, 39, and 41. Closest 30-day point is 28 on August 15 (+46.43%). Closest 90-day point is 55 on June 13 (down 25.45%). Same-week 2025 printed 20, 2024 printed 13, and 2023 printed 16, so this 41 sits above those Saturdays even while it sits 59% under April. That 100 print is April 18 only. April 25 reprinted 69, May 2 printed 51, then May 16 bounced to 75 and May 23 to 90 before 38 on May 30. The recent 30-day absolute change is 13 points (28 to 41) against a prior 30-day change of 8 points (20 on July 11 to 28). The chart window starts September 14 2024.
Why the page charts Google Shopping
A shoe people buy should be tracked on a shopping source first, and Google Shopping for hoka is the series that still clears +25% over 30 days and +15% over 1 year with a readable August-into-September climb after the April 18 peak of 100.
That source printed 41 on September 12, up 5.13% from 39 over 7 days and up 46.43% from 28 over 30 days, with last-52 week-over-week sample standard deviation 25.52% and 261 weekly points from 2021-09-18. Google Search for hoka is 57 on September 12, down 3.39% from 59 and down 6.56% from 61, a rumor curve that fails the 7-day and 30-day bars and is down 5.0% from 60 a year ago. Amazon for the keyword printed 56.5 on August 31, down 14.91% over 30 days from 66.4 on July 31 and down 37.36% from 90.2 a year earlier, so the native store index is still falling. Shopping is the series that matches the product and still has the readable climb. Same-day Google Shopping neighbors: pickleball 43 (+79.17% over 30 days from 24), on running 10 (+66.67% from 6), saucony 53 (+47.22% from 36), brooks 33 (+43.48% from 23), asics 38 (+22.58% from 31). get_top_trends on Google Trends by Category Shopping as of 2026-09-13T04:01:37Z listed hoka at rank 14 and asics at rank 11. Watch context: Strava. Source context: Google Shopping trends.
get_time_series with source google shopping and keyword hoka is the call behind the chart: 261 weekly points from 2021-09-18 through 2026-09-12, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D, 30D, and 1Y, is the headline math: 39 to 41 (+5.13%), 28 to 41 (+46.43%), and 20 to 41 (+105.0%). Mixing the Search 57 with the Shopping 41 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="hoka"
get_growth source="google shopping" keyword="hoka" percent_growth=["7D","30D","1Y"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.