COS is the H&M Group's Collection of Style fashion label, and Google Shopping interest for that keyword printed 78 the week of August 29 2026. That is up 5.41% from 74 on August 22 and up 200.0% from 26 on August 1, per Trends MCP get_growth on google shopping pulled September 2 2026. The 261-week get_time_series on the same source runs from September 4 2021 (first print 36) through August 29 2026 and peaked at 100 on February 7 2026. Same-week 2025 printed 41. Google Search for cos is 91 on August 29, up 2.25% from 89 over 7 days and up 5.81% from 86 over 30 days, a mixed query that fails both mover bars. Shopping is the source that clears the 30-day bar and still has a readable cart climb off July. Google Trends by Category, Shopping board, ranked cos at 23 as of 2026-09-02T02:01:31Z.
About cos
COS is Collection of Style, the H&M Group's mid-price minimalist fashion brand, and shoppers search that three-letter string for coats, knits, and trousers rather than for the cosine function. Wikipedia dates the first store to March 2007 on London's Regent Street, with a catwalk show at the Royal Academy, an online store in 2011, and a first North American store in 2014. The same page, citing the H&M Group 2022 annual report, put the chain at 259 stores in 47 countries as of December 2022. The H&M Group brand page, fetched September 2 2026, lists 247 stores in 49 physical markets and online stores in 38 markets. H&M's full-year report published January 30 2025 counted 238 COS stores at November 30 2024, down from 245 a year earlier, with 48 online markets. The dual-meaning search query is real. This page follows the shopping series because that is the wardrobe cart. Vinted tracks the other late-summer clothes climb on this site.
What the time series shows
Google Shopping interest for cos printed 78 the week of August 29 2026, up from 74 on August 22 and 26 on August 1, a five-week cart rebuild that still sits 22% under the February 7 2026 peak of 100. Last eight weekly prints are 33, 38, 27, 26, 43, 57, 74, and 78. Closest 30-day point is 26 on August 1 (+200.0%). Closest 90-day point is 55 on May 30 (+41.82%). Same-week 2025 printed 41, 2024 printed 34, and 2023 printed 34, so this 78 sits well above those Saturdays. Winter 2026 was the other bulge: 84 on January 31, 100 on February 7, then 87 on February 14 and 57 on February 21. Spring held 82 on April 18 and 83 on May 2, then July cut to 33 on July 4. Last year printed 86 on May 24 2025. Week-over-week percent-change sample standard deviation on the last 52 weeks is 31.24%. The chart window starts August 24 2024.
Why the page charts Google Shopping
A clothing brand people buy should be tracked on a shopping source first, and Google Shopping for cos clears the 30-day +25% bar while Google Search for the same three letters fails both the 7-day and 30-day windows from a 91 print. Google Search for cos is 91 on August 29, up 2.25% from 89 on August 22 and up 5.81% from 86 on August 1. The 7-day print fails +20%. The 30-day print fails +25%. Search also mixes fashion with math homework. Shopping is the cart. Parent-brand shopping for h&m printed 5 on August 29, down 44.44% over 30 days from 9, so the COS climb is not a group-wide H&M bounce.
Google Shopping is the story source: 74 to 78 in the frozen weekly series over 7 days, 26 to 78 in 30 days, 261 weekly points, week-to-week sample standard deviation 31.24% on the last 52 changes. Same-day get_growth on google shopping, 30-day window, puts birkenstock at 89 (+178.12% from 32), north face at 34 (+161.54% from 13), vinted at 34 (+61.9% from 21), zara at 6 (minus 33.33% from 9), and h&m at 5 (minus 44.44% from 9). Footwear context: Birkenstock. Source context: Google Shopping trends.
get_time_series with source google shopping and keyword cos is the call behind the chart. get_growth on the same pair, windows 7D and 30D, is the headline math: 74 to 78 (+5.41%) and 26 to 78 (+200.0%). Mixing the Google Search 91 with the Shopping 78 would invent a story the APIs do not tell.
A copy-paste pair for Claude or Cursor:
get_time_series source="google shopping" keyword="cos"
get_growth source="google shopping" keyword="cos" percent_growth=["7D","30D"]
REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.