COS Shopping Interest Hits 100, Up 85%

COS is the H&M Group Collection of Style fashion label, and Google Shopping interest for that keyword printed 100 the week of September 12 2026. That is up 2.04% from 98 on September 5 and up 85.19% from 54 on August 15, per Trends MCP get_growth on google shopping pulled September 16 2026. The 261-week get_time_series on the same source runs from September 18 2021 (first print 34) through September 12 2026 and now peaks at 100 on that latest Saturday. Same-week 2025 printed 48. Google Search for cos is 95 on September 12, down 1.04% from 96 over 7 days and up 15.85% from 82 over 30 days, a mixed query that fails the 30-day +25% bar and the 1-year +15% bar (+11.76% from 85). Shopping is the source that clears both mover bars and still has a readable cart climb off July.

About cos

COS is Collection of Style, the H&M Group fashion label that opened on London's Regent Street in March 2007 with a Royal Academy catwalk, and this page follows Google Shopping because shoppers type those three letters for coats and knits rather than for the cosine function in a math class.

Wikipedia dates the online store to 2011 and the first North American store to 2014, and it cites the H&M Group 2022 annual report for 259 stores in 47 countries as of December 2022. The live H&M Group brand page, citing the group's latest financial report, now counts 247 COS stores in 49 physical markets and online stores in 38 markets. Karl-Johan Persson is listed as founder. The dual-meaning search query is real. This page follows the shopping series because that is the wardrobe cart. Vinted tracks the other late-summer clothes climb on this site.

What the time series shows

Google Shopping interest for cos printed 100 the week of September 12 2026, up from 98 on September 5 in the frozen weekly series and from 54 on August 15, a seven-week cart rebuild that now sits at the series high.

Last eight weekly prints are 26, 26, 41, 54, 72, 85, 98, and 100. This 100 sits 3 points above the February 7 2026 print of 97. Closest 30-day point is 54 on August 15 (+85.19%). Closest 90-day point is 54 on June 13 (+85.19%). Same-week 2025 printed 48, 2024 printed 41, and 2023 printed 31, so this 100 sits well above those Saturdays. Winter 2026 was the other bulge: 80 on January 31, 97 on February 7, then 83 on February 14. Spring held 77 on April 18 and 80 on May 2, then July cut to 32 on July 4 and 26 on July 25. Last year printed 82 on May 24 2025. The chart window starts September 14 2024.

Why the page charts Google Shopping

A clothing brand people buy should be tracked on a shopping source first, and Google Shopping for cos clears the 30-day +25% bar and the 1-year +15% bar while Google Search for the same three letters fails both windows and mixes fashion with math homework.

Google Search for cos is 95 on September 12, down 1.04% from 96 on September 5 and up 15.85% from 82 on August 15. The 30-day print fails +25%. The 1-year print is +11.76% from 85, which fails +15%. Search mixes fashion with math homework. Shopping is the cart.

Google Shopping is the story source: 98 to 100 in the frozen weekly series over 7 days, 54 to 100 in 30 days, 48 to 100 in 1 year (+108.33%), 261 weekly points, week-to-week sample standard deviation 29.95% on the last 52 changes. Same-day get_growth on google shopping, 30-day window, reads vuori 44 (+158.82% from 17), vinted 51 (+112.5% from 24), gymshark 73 (+62.22% from 45), lululemon 49 (+44.12% from 34), and north face 27 (+35.0% from 20). Fall wardrobe context: Lululemon. Source context: Google Shopping trends.

get_time_series with source google shopping and keyword cos is the call behind the chart. get_growth on the same pair, windows 7D, 30D, and 1Y, is the headline math: 98 to 100 (+2.04%), 54 to 100 (+85.19%), and 48 to 100 (+108.33%). Mixing the Google Search 95 with the Shopping 100 would invent a story the APIs do not tell.

A copy-paste pair for Claude or Cursor:

get_time_series source="google shopping" keyword="cos"
get_growth source="google shopping" keyword="cos" percent_growth=["7D","30D","1Y"]

REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.

Frequently asked questions

Why is COS shopping interest at 100 in mid-September 2026?

COS is the H&M Group Collection of Style label, and mid-September is when fall wardrobes refill after a mid-summer dip. Trends MCP Google Shopping data pulled September 16 2026 shows cos at 100 for the week of September 12, up from 98 on September 5 in the frozen weekly series. get_growth on google shopping reads +2.04% over 7 days from 98 and +85.19% over 30 days from 54. Same-week 2025 printed 48, so this year's Saturday cart mark is more than double last year's.

What is COS, and who owns it?

COS stands for Collection of Style, a Swedish fashion brand in the H&M Group. Wikipedia dates the first store to March 2007 on London's Regent Street, with a catwalk at the Royal Academy, an online store in 2011, and a first North American store in 2014. The H&M Group brand page, citing the group's latest financial report, counted 247 COS stores in 49 physical markets and online stores in 38 markets. The query also matches cosine in math class. This page charts Google Shopping, which is the fashion cart, not the trig function.

Is 100 a new peak for COS shopping interest?

Yes. The 261-week Google Shopping series peaked at 100 on September 12 2026, passing the prior winter bulge that printed 97 on February 7 2026 after 80 on January 31. Same-week marks were 48 on September 13 2025, 41 on September 14 2024, and 31 on September 16 2023. Last eight weekly prints are 26, 26, 41, 54, 72, 85, 98, and 100.

How do you pull COS data from Trends MCP?

Call get_time_series with source google shopping and keyword cos for the 261-point weekly series. Call get_growth on the same source and keyword with windows 7D, 30D, and 1Y. Google Search for cos is 95 on September 12, down 1.04% over 7 days and up 15.85% over 30 days, so search fails the 30-day +25% bar and the 1-year +15% bar. This page keeps one source: google shopping.