Clever is the San Francisco school identity platform students use to open classroom apps, and Google Search interest for the keyword clever sits at 65 the week of August 22 2026 as K-12 logins return. That is up from 34 on August 1, 38 on August 8, and 54 on August 15. Trends MCP records a series-derived +124.14% 30-day rise from 29 on July 25 and a +20.37% 90-day change from 54 on May 23. get_growth on google search prints +20.37% over 7 days (54 to 65) and +124.14% over 30 days (29 to 65); the weekly series endpoint is 65. Same-week 2025 printed 74, so this August is still 9 points behind last year's ramp. The query also matches the English adjective; the calendar shape is the school product. Data pulled August 28 2026 from source google search.
About clever
Clever is a San Francisco school identity platform founded in 2012 by Tyler Bosmeny, Dan Carroll, and Rafael Garcia, built so districts can roster students from existing databases and so students can open learning apps with a badge or a password.
TechCrunch on May 6 2021 said Kahoot was buying Clever at an enterprise value of $435 million to $500 million, with about 65% of K-12 schools in the United States, 13,000 districts including 95 of the 100 largest, 20 million students logging in monthly, and 5.6 billion learning sessions. Wikipedia, fetched August 28 2026, records the May 2021 acquisition at $500 million and Trish Sparks becoming chief executive in 2022. A January 23 2024 PR Newswire release from Clever counted more than 3 billion Clever Badge logins and 100,000 schools worldwide, and said more than 75% of K-12 schools in the United States used the product. People search clever each August because classrooms reopen.
What the time series shows
Google Search interest for clever repeats an August classroom ramp and holiday-week drops on a 261-week google search series that opened at 54 on August 28 2021 and peaked at 100 on September 3 2022.
The latest ramp is 29 through July 25 2026, 34 on August 1, 38 on August 8, 54 on August 15, and 65 on August 22. Same-week 2025 was 74, then 84 on August 30, so 2026 is 9 points behind last year's same Saturday. Same-week 2024 printed 72 and 2023 printed 70. Summer 2026 bottomed at 26 on June 27, after 54 on May 23 and 41 on May 30. Thanksgiving week printed 31 on November 29 2025; the week after Christmas printed 26 on December 27 2025. The recent 30-day absolute change is 36 points (29 to 65) against a prior 30-day change of 0 points (29 on June 20 to 29), a seasonal rebuild rather than a new product spike. Google Search is the readable classroom calendar.
How Clever sits next to other classroom queries
ClassDojo, Schoology, Canvas, Kahoot, and parent apps are climbing on the same August 2026 return-to-school calendar this week, which is why clever belongs next to those topic pages rather than next to a one-day news slug.
get_growth on google search, pulled August 28 2026, prints nearpod at 17, +54.55% over 7 days and +466.67% over 30 days; schoology at 51, +37.84% and +325.0%; blooket at 31, +82.35% and +287.5%; classdojo at 46, +35.29% and +253.85%; parentsquare at 82, -3.53% and +173.33%; canvas login at 50, +72.41% and +150.0%; google classroom at 20, +25.0% and +122.22%; kahoot at 33, +26.92% and +73.68%. Clever at 65 sits above Kahoot and ClassDojo on this pull, 35 points below its own September 3 2022 peak of 100. App Store Top Free as of August 28 2026 20:01 UTC lists ParentSquare at 17, Canvas at 38, and ClassDojo at 46. Kahoot is not in that top 50. Topic pages: Kahoot, ClassDojo, Schoology. Source context: Google Search data.