Clayface search interest after the July 2026 trailer

Google Search attention for DC Studios' Clayface jumped to 61 for the week of July 25 2026 after the official trailer, with YouTube interest moving in the same window.

Data through August 01, 2026Source google search
explodingexponentialmediumhigh

Latest index

61

2026-07-25

30 days

+916%

90 days

-39%

Peak

100

2026-04-25

Tracked since

2021-08-07

Clayface

Search interest index (0-100) · Source: google search

+916% past 30 days

2021-08-07min 0 / max 1002026-07-25 · trendsmcp.ai

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Clayface is the DC Studios Batman-villain horror film starring Tom Rhys Harries as Matt Hagen. Google Search interest for the keyword clayface reached 61 for the week of July 25 2026, up from 5 on July 18 and 6 on June 27, after the official trailer landed July 22. Trends MCP get_growth returns +1120.0% over 7 days (5 → 61) and +916.67% over 30 days (6 → 61). Data pulled August 1 2026 from source google search.

Clayface search interest right now

MetricValue
Latest value (week of July 25 2026)61
30-day change+916.7% (6 on June 27 2026 → 61)
90-day change-39.0% (100 on April 25 2026 → 61)
Peak value100 on April 25 2026
First seen in seriesAugust 7 2021
7-day growth (get_growth)+1120.0% (5 → 61)
30-day growth (get_growth)+916.67% (6 → 61)
Nonzero weeks in series257 of 260
YouTube latest (same week)48
YouTube 7-day growth (get_growth)+2300.0% (2 → 48)
YouTube 30-day growth (get_growth)+1500.0% (3 → 48)

Figures come from Trends MCP get_time_series and get_growth on google search, plus a parallel YouTube get_time_series / get_growth pair for trailer-week video demand, all pulled August 1 2026. The stored chart uses google search.

About Clayface

Clayface is a stand-alone DC Studios film built around the shapeshifting Batman rogue. James Watkins directs; Mike Flanagan and Hossein Amini wrote the screenplay. Tom Rhys Harries plays Matt Hagen, a Gotham actor whose face is destroyed by a crime boss and who seeks an experimental treatment that restores his looks while fracturing his grip on reality. Deadline reported the official trailer on July 22 2026 and a Warner Bros. theatrical date of October 23 2026. The cast includes Naomi Ackie, Max Minghella, David Dencik, and Eddie Marsan. Producers include James Gunn, Peter Safran, Matt Reeves, and Lynn Harris. Coverage frames the project as an R-rated body-horror origin story rather than a standard cape movie. People search the title for the trailer, cast confirmations, the October 23 2026 release, and how the film sits next to Matt Reeves' Batman films and the wider DC slate.

What the time series shows

The Clayface Google Search curve is a low baseline with two sharp trailer spikes. Interest sits near 1 to 2 for most of the 260-week series from August 7 2021, with a 2025 peak of only 15 on September 6. In 2026 the line stays at 2 through early April, ticks to 4 on April 18, then hits 100 on April 25 when early trailer material circulated. It cools to 25 on May 2 and settles between 5 and 8 from mid-May through July 18. The July 22 trailer resets the curve: July 25 jumps to 61. That is below the April peak of 100, so 90-day change is still -39.0%, while 30-day change is +916.7%. YouTube for the same keyword mirrors the shape: 100 on April 25, 2 on July 18, then 48 on July 25 (+2300.0% over 7 days). Derived labels from the Google Search series: growth exploding, speed exponential, seasonality medium, volatility high. Growth is exploding because 30-day change clears +100%. Speed is exponential because the latest 30-day absolute move (6 → 61, abs 55) is more than 2x the prior 30-day move. Seasonality is medium: two trailer-timed peaks rather than a single uninterrupted climb. Volatility is high on week-over-week percent changes (series stdev about 173.8%). Weeks after July 25 are not yet in the weekly series, so post-trailer decay is still unmeasured.

Related topics

Same-day Google Search neighbors with measured 30-day growth (Trends MCP get_growth, August 1 2026):

For search tooling, use Google Trends. Trailer-native video demand sits on YouTube Trends.

Frequently asked questions

Why is Clayface trending in July 2026?

DC Studios released the official trailer for Clayface on July 22 2026, ahead of a October 23 2026 theatrical date. Trends MCP Google Search data pulled August 1 2026 shows interest at 61 for the week of July 25, up from 5 on July 18. get_growth returns +1120.0% over 7 days and +916.67% over 30 days.

What is the Clayface movie?

Clayface is an R-rated DC Studios horror thriller directed by James Watkins from a screenplay by Mike Flanagan and Hossein Amini. Tom Rhys Harries plays Matt Hagen, an actor whose disfigurement and experimental treatment turn him into the shapeshifting Batman villain. Naomi Ackie, Max Minghella, David Dencik, and Eddie Marsan also star. James Gunn, Peter Safran, Matt Reeves, and Lynn Harris produce.

What keyword does Trends MCP track for Clayface?

The exact API keyword is `clayface` on source google search. That string is what appears in get_time_series and get_growth for this page. A parallel YouTube series for the same keyword is cited in the prose for trailer-week video demand.

How does Clayface compare with other July 2026 entertainment spikes?

On Google Search, clayface's 30-day change is +916.7% versus +157.14% for spiderman brand new day and +120.0% for jean grey (Trends MCP get_growth, August 1 2026). Blade runner 2099 shows +1566.67% over 30 days on the same pull, another trailer-led curve.