Chipotle is the fast-casual burrito chain founded by Steve Ells on July 13 1993. Google Search interest for chipotle is 100 for the week of August 22 2026, up 56.25% over 7 days from 64 and up 38.89% over 30 days from 72. The week covers the August 20 School Spirit BOGO and the first Chipotle Sundays digital offer on August 23, and it is the peak of the 261-week series. chipotle bogo sat at #27 on Google Trends as of August 25 2026 08:01 UTC, with estimated weekly volume at 13,540,741. Data pulled August 25 2026 from source google search.
Chipotle search interest right now
Latest Google Search interest for chipotle is 100 for the week of August 22 2026, with a 30-day change of +38.89% from 72 on July 25 and a 90-day change of +44.93% from 69 on May 23, matching the series peak on the latest date.
| Metric | Value |
|---|---|
| Latest value (week of August 22 2026) | 100 |
| 30-day change | +38.89% (72 on July 25 2026 to 100) |
| 90-day change | +44.93% (69 on May 23 2026 to 100) |
| Peak value | 100 on August 22 2026 |
| First seen in series | August 28 2021 at 59 |
| 7-day growth (get_growth) | +56.25% (64 to 100) |
| 30-day growth (get_growth) | +38.89% (72 to 100) |
| Estimated weekly volume (week of August 22) | 13540741 |
| Week of August 1 2026 | 68 |
| Week of August 8 2026 | 72 |
| Week of August 15 2026 | 64 |
| Same week 2025 (August 23) | 74 |
| Same week 2024 (August 24) | 72 |
| Prior local high | 95 on March 14 2026 |
| chipotle bogo Google Trends rank (August 25 2026 08:01 UTC) | 27 |
| Series length | 261 weeks |
Figures come from Trends MCP get_time_series and get_growth, pulled August 25 2026. Source for the stored chart is google search. chipotle bogo is the Google Trends board term at #27; the durable query stored here is the brand. 7 Brew Coffee ranked #5 on the App Store Top Free board at the same 08:01 UTC timestamp, a caffeine-and-value neighbor rather than a burrito peer.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is the burrito, bowl, and taco chain Steve Ells opened on July 13 1993 at 1644 East Evans Avenue in Denver, with an $85,000 loan from his father. Wikipedia places headquarters in Newport Beach, California, with Scott Boatwright as CEO and Scott Maw as chairman. The August 17 2026 Chipotle investor release, issued from Newport Beach, says the company had over 4,200 restaurants as of June 30 2026 and nearly 140,000 employees, and that it owns and operates its restaurants in the United States, Canada, and Europe.
That same release set the School Spirit BOGO for Thursday August 20 after 3 p.m. local time at participating U.S. restaurants: wear school apparel, buy an entrée, get a second of equal or greater value, limit five free entrées per check, in-restaurant only. Chipotle Sundays uses promo code SUNDAYS on digital orders of two or more entrées after 3 p.m. on August 23, August 30, and September 6 in the U.S. and Canada. Stephanie Perdue, Senior Vice President of Brand Marketing, is quoted on the back-to-school timing. See Google Search data for how a one-day BOGO prints on a weekly index.
What the time series shows
The 261-week Google Search series for chipotle is a high floor with promo spikes, not a launch curve. Most weeks live between 50 and 75. August 15 2026 printed 64, then the BOGO week jumped to 100. The same calendar week was 74 in 2025 and 72 in 2024. March 14 2026 hit 95 and March 29 2025 hit 94, so late-winter local highs already existed; this is the first 100. Estimated volume on the peak week is 13,540,741, up from 8,666,074 on August 15.
Four labels are derived from that series. growth_label is regular because 30-day change is +38.89% and 90-day change is +44.93%, both under the exploding thresholds. speed_label is exponential because the latest 30-day absolute move (100 minus 72 equals 28) is more than twice the prior 30-day move (72 minus 68 equals 4). seasonality_label is medium: November weeks often bump (72 on November 1 2025) without a single yearly mountain. volatility_label is low; last-52 week-over-week sample standard deviation is 13.88%. A 100 print on a brand that already sits in the 60s is a promo week. The floor is what will still be searched in November.
Related topics
Same-day board neighbors from the August 25 2026 08:01 UTC pulls sit beside this keyword, each paired with 30-day Google Search growth from Trends MCP get_growth on the same pull date so rank and search can be read together.
- chipotle bogo: +4250.0% over 30 days (2 on July 25 2026 to 87)
- starbucks fall menu: +866.67% over 30 days (3 to 29)
- 7 brew: -21.0% over 30 days (100 to 79)
- doordash: -9.89% over 30 days (91 to 82)
- temu: -1.64% over 30 days (61 to 60)
chipotle bogo is the Google Trends board term at #27. starbucks fall menu ranked #33 on that board (listed as starbucks fall menu 2026). 7 Brew Coffee ranked #5 on App Store Top Free, DoorDash #34, Temu #9. Those growth figures are Google Search, not App Store rank change. A pumpkin spice topic page sits in the same late-August food-attention cluster for readers comparing a durable seasonal flavor query with a burrito-chain promo week.