Birkenstock Shopping Hits 100, a New Peak

Birkenstock is the German cork-footbed sandal line, and Google Shopping interest for the keyword birkenstock sits at 100 of 100 for the week of August 29 2026. That reading is up 2.04% from 98 on August 22 and up 194.12% from 34 on August 1, per Trends MCP get_growth on google shopping pulled September 1 2026. The 261-week series opened at 29 on September 4 2021 and now peaks at 100 on August 29 2026, above 98 on April 18 2026 and 98 on August 22. Same-week 2025 was 47. Same-week 2024 was 34. Google Search for the same keyword is 63 and falling, so this page charts the cart.

About birkenstock

Birkenstock is the cork-and-suede footbed sandal Wikipedia traces to 1774 and Johann Adam Birkenstock, now Birkenstock Holding plc on the NYSE as BIRK after an October 11 2023 listing that raised $1.48 billion at an $8.64 billion valuation, with L Catterton still the controlling owner at 72%.

Wikipedia lists headquarters in Linz am Rhein, Rhineland-Palatinate, CEO Oliver Reichert, 7,400 employees in 2024, €1.80 billion revenue, €421 million operating income, and €192 million net income. An August 13 2026 company release for the quarter ended June 30 2026 put revenue at €720 million, up 13% reported and 15% in constant currency, and raised fiscal 2026 guidance to 15% constant-currency growth with adjusted EBITDA of at least €710 million. Konrad Birkenstock opened an orthopaedic workshop in Frankfurt in 1896. Karl Birkenstock's Madrid sandal arrived in 1963; Arizona followed in 1973. L Catterton and Financière Agache bought a majority stake in February 2021 at about €4 billion. Uggs is the other late-summer footwear climb on this site.

What the time series shows

Google Shopping interest for birkenstock is 100 for the week of August 29 2026, up 194.12% from 34 on August 1 and up 56.25% from 64 on May 30, on a 261-week series that now peaks at 100 on that latest week, after 98 on August 22.

Last eight weekly prints are 41, 40, 30, 34, 45, 57, 98, and 100. Absolute change from August 1 to August 29 is 66 points, more than twice the prior 30-day move from 60 on June 27 to 34. Same-week 2025 was 47, 2024 was 34, and 2023 was 41. This year's 100 is 112.77% above last year, 194.12% above 2024, and 143.90% above 2023. Earlier marks include 98 on June 17 2023 and 98 on April 18 2026. Week-over-week percent-change sample standard deviation on the last 52 weeks is 23.54%, with 26 up weeks, 24 down weeks, and 2 unchanged. The chart window starts August 24 2024. North Face is the other apparel shopping neighbor in this pull.

Why the page charts Google Shopping

A sandal people buy should be checked on a shopping source first, and Google Shopping for birkenstock is the series that prints a new 100 peak with last-52 week-over-week sample standard deviation 23.54%, while Google Search fails the mover bar. That shopping source printed 100 on August 29, up 2.04% from 98 over 7 days and up 194.12% from 34 over 30 days.

Google Search for birkenstock is 63 on August 29, down 10.0% from 70 over 7 days and down 12.5% from 72 over 30 days, under the +20% / +25% mover bar. Shopping is the series with the new peak and a readable late-summer shape. Same-day Google Shopping neighbors: north face 34 (+161.54% over 30 days from 13), doc martens 11 (+83.33% from 6), uggs 8 (+60.0% from 5), hoka 28 (+40.0% from 20), teva 15 (+15.38% from 13). Source context: Google Shopping trends.

get_time_series with source google shopping and keyword birkenstock is the call behind the chart: 261 weekly points from 2021-09-04 through 2026-08-29, stored as {date, value} with no smoothing. get_growth on the same pair, windows 7D and 30D, is the headline math: 98 to 100 (+2.04%) and 34 to 100 (+194.12%). Mixing the Search 63 with the Shopping 100 would invent a story the APIs do not tell.

A copy-paste pair for Claude or Cursor:

get_time_series source="google shopping" keyword="birkenstock"
get_growth source="google shopping" keyword="birkenstock" percent_growth=["7D","30D"]

REST is the same body at https://api.trendsmcp.ai/api with Authorization: Bearer and mode set to get_time_series or get_growth.

Frequently asked questions

Why is Birkenstock shopping interest at a new high in August 2026?

The 261-week Google Shopping series for birkenstock printed 100 the week of August 29 2026, up from 98 on August 22 and 34 on August 1. get_growth, pulled September 1 2026, prints +2.04% over 7 days and +194.12% over 30 days. Same-week 2025 was 47, 2024 was 34, and 2023 was 41. The prior local high in this freeze was 98 on April 18 2026, so 100 is a new peak rather than a one-week spike.

What is Birkenstock, and who owns it?

Birkenstock Holding plc is a German shoe maker known for cork footbeds, traced by Wikipedia to 1774 and Johann Adam Birkenstock, with headquarters listed in Linz am Rhein, Rhineland-Palatinate. The company listed on the NYSE as BIRK on October 11 2023, raising $1.48 billion at an $8.64 billion valuation. Wikipedia's 2024 figures are €1.80 billion revenue, €192 million net income, 7,400 employees, and L Catterton at 72% ownership.

Is 100 a peak for Birkenstock shopping?

Yes, in this freeze. Peak value is 100 on August 29 2026, the latest week in the 261-point series. That print is 112.77% above the 47 same-week mark on August 30 2025 and 194.12% above 34 on August 1. Last eight weekly prints are 41, 40, 30, 34, 45, 57, 98, and 100, a late-summer lift that set a new high on the second Saturday.

Why chart Google Shopping instead of Google Search for Birkenstock?

A sandal people buy should be checked on a shopping source first. Google Search for birkenstock is 63 on August 29, down 10.0% over 7 days from 70 and down 12.5% over 30 days from 72, which fails the mover bar. Google Shopping is 100, up 2.04% over 7 days and up 194.12% over 30 days, with last-52 week-over-week sample standard deviation 23.54%.