Substack Trending vs Google Trends live ranks

Pull Substack and Google Trends in one Trends MCP account, then join newsletter titles against live search queries and google search growth.

Live data as of 2026-08-26

A Substack vs Google Trends comparison on Trends MCP is two get_top_trends calls: type Substack and type Google Trends. From the August 26, 2026 pull, both boards stamped 2026-08-26T14:01:28 UTC. Substack returned 50 titles at offset 0 and 48 at offset 50, then count 0 at offset 98, for a closed board of 98. Google Trends returned 50 rows at offsets 0, 50, 100, and 150, filling ranks 1 through 200, then count 0 at offset 200. Substack rank 1 was Spencer Pratt. Google Trends rank 1 was dolly parton. Zero exact titles overlapped in 98 versus 200. google search for Spencer Pratt sat at 1.0 on 2026-08-22. Free tier access is 100 requests per month.

From the Trends MCP scan of August 26, 2026, Substack and Google Trends both stamped 2026-08-26T14:01:28 UTC, Substack closed at 98 rows, and Google Trends filled 200, so a default limit 25 join misses every Google query after 25 and every Substack title after the first page.

RankSubstackGoogle Trends
1Spencer Prattdolly parton
2Bernie Miklaszjed york
3Your Brain On Momcyberleek
4Dear Diary By Maryam H Mirzatarget costume
5THINGS I'D TEXT YOUlunar eclipse august 2026
6Callie Colesnationwide indus foods chicken recall
7GUAPsocial security cola 2027 announcement date
8Isabella Boylstonshelley fabares
9The Blue Star Bulletinmichael wright
10The Style Editinsidious 6

Substack ranks 11 through 20 included @lizleatrice at 11, Matt Calkins at 12, Johanna Bradford at 13, Unhappy Place at 20, and Document Zero at 31. Google Trends ranks 11 through 15 were hawk fire, bitcoin price, xrp price, btc price, and meghan markle. save america sat at Google Trends rank 45 with no matching Substack title in the 98.

Same-stamp Substack by Category splits against overall 98:

TitleOverall rankCategory rankBoard
Bernie Miklasz21Sports
The Blue Star Bulletin910Sports
Matt Calkins1211Sports
Eddie Pepperell's Substacknone in 982Sports
Marcus on AInone in 981Technology
SemiAnalysisnone in 983Technology
Pirate Wiresnone in 9811Technology
The Wright Reportnone in 981News
The Daily Beastnone in 987News
Document Zero31none in News 25News

Technology 25 had zero titles in overall 98. Sports returned three overall hits in the first 12 Sports rows and missed Eddie Pepperell's Substack at Sports rank 2. News rank 1 and rank 7 were absent from overall 98, and Document Zero at overall 31 did not appear in News 25.

How to pull both boards in one account

Two get_top_trends calls against the same Trends MCP key return Substack and Google Trends as separate ranked lists, and REST mode get_top_trends bills each type and each page as its own request, so paginating Substack to offset 98 plus Google Trends through offset 200 is six requests before any get_growth follow-up.

{"mode": "get_top_trends", "type": "Substack", "limit": 50, "offset": 0}
{"mode": "get_top_trends", "type": "Google Trends", "limit": 50, "offset": 0}

MCP clients send the same fields on get_top_trends. Substack on this stamp filled 50, then 48, then 0. Google Trends filled 50 four times, then 0 at offset 200. The Substack Trending API page documents the 98-row close. The Google Trends Trending Now API page documents the 200-row fill. Offset and limit behavior for both feeds is on get_top_trends pagination.

A third call with type Substack by Category and category set to Technology, Sports, or News is a separate request. Official category names are listed on the data sources page. Do not assume the overall board is a mix of those category leaders. On this stamp it was not.

Which Substack titles match Google queries

Exact lowercase title matching on Substack 98 versus Google Trends 200 returned zero shared strings, and the only token collisions were false friends such as mark, bradford, food, and left, so a production join has to use a newsletter-specific alias table rather than substring matching.

Substack titleSubstack rankClosest Google Trends rowGoogle rankJoin type
Spencer Pratt1none in 200n/amiss
Bernie Miklasz2none in 200n/amiss
Callie Coles6none in 200n/amiss
Isabella Boylston8none in 200n/amiss
Document Zero31none in 200n/amiss
mark17mark cuban wealth inequality solutions31token only
save america (Google only)none in 98save america45miss
dolly parton (Google only)none in 98dolly parton1miss
bitcoin price (Google only)none in 98bitcoin price12miss
crypto daily (Google only)none in 98crypto daily188miss

Google Trends rank 1 dolly parton had no Substack counterpart in 98. Substack rank 1 Spencer Pratt had no Google Trends counterpart in 200. save america at Google rank 45 is the same query that joins Pod Save America on the Spotify board; it did not join any Substack title here. crypto daily at Google rank 188 also missed the 98.

google search follow-ups on the same names

get_growth on google search and youtube turns a live rank into a dated 0-100 index, and those indexes on this stamp did not move with Substack rank: Spencer Pratt held Substack 1 at google search 1.0, while Callie Coles at Substack 6 sat at 46.0.

Shared recent_date 2026-08-22:

KeywordLive rankSource7D value7D growth30D baseline
Spencer PrattSubstack 1google search1.0-50.0% from 2.01.0, flat
Spencer PrattSubstack 1youtube2.00.0% from 2.02.0, flat
Bernie MiklaszSubstack 2google search11.0+83.33% from 6.00.0 (quote the values)
Callie ColesSubstack 6google search46.0+142.11% from 19.067.0, -31.34%
Isabella BoylstonSubstack 8google search9.0+80.0% from 5.012.0, -25.0%
Document ZeroSubstack 31google search20.0-37.5% from 32.047.0, -57.45%
dolly partonGoogle 1google search1.00.0% from 1.01.0, flat
bitcoin priceGoogle 12google search29.0+45.0% from 20.025.0, +16.0%
save americaGoogle 45google search24.0+26.32% from 19.048.0, -50.0%
SemiAnalysisTechnology 3google search16.0-40.74% from 27.042.0, -61.9%
Pirate WiresTechnology 11google search18.0+100.0% from 9.00.0 (quote the values)
The Daily BeastNews 7google search46.0+2.22% from 45.056.0, -17.86%
Substack (platform)n/agoogle search84.0+1.2% from 83.092.0, -8.7%

Spencer Pratt 3M google search sat at 1.0 versus 31.0 on 2026-05-23, a 96.77% drop. The Daily Beast google search carried estimated volume 159,000 on 2026-08-22 versus 156,000 on 2026-08-15. Pirate Wires 30D and Bernie Miklasz 30D both had baseline_value 0.0; the API can emit a 999999.0 percent on that shape, so the page quotes the two indexes instead. The Blue Star Bulletin google search returned data_quality low with over 90% zeros, so that series is omitted.

Where the Substack-Google join stops

Substack rows are newsletter display names with no subscriber counts, and Google Trends rows are search queries with no newsletter identity, so the join is a string match across two different objects, and this stamp shows why a limit 25 client never sees that mismatch.

Substack closed at 98. Google Trends closed at 200. Exact overlap was 0. Technology category leaders such as Marcus on AI, SemiAnalysis, and Pirate Wires sat outside the overall 98 while still returning 25 rows on Substack by Category. News leaders such as The Wright Report and The Daily Beast did the same. A client that only reads overall Substack rank 1 through 25 never sees those category boards and never sees Google Trends ranks 26 through 200, including bitcoin price at 12 (inside 25) versus crypto daily at 188 (outside 25).

get_growth does not accept a live-board type. Follow-ups use keyword sources such as google search or youtube. wikipedia 7D often collapses to one monthly point; this page used google search and youtube instead. Free covers 100 requests per month. Starter is $19 for 1,000. Check current pricing before locking a production budget.

Common questions

Each get_top_trends call takes one type, so call Substack once and Google Trends once, then join titles in code. Both feeds use the same auth header. On August 26, 2026 both boards stamped 2026-08-26T14:01:28 UTC. Substack closed at 98 titles. Google Trends filled ranks 1 through 200, then count 0 at offset 200.
No exact title match appeared in Substack 98 versus Google Trends 200 on this stamp. Substack rank 1 was Spencer Pratt. Google Trends rank 1 was dolly parton. Token overlaps such as mark at Substack rank 17 versus mark cuban wealth inequality solutions at Google Trends rank 31 are name collisions, not the same entity.
No. Spencer Pratt sat at Substack rank 1 while google search sat at 1.0 on 2026-08-22, down 50.0% over 7 days from 2.0, flat over 30 days, and down 96.77% over 3 months from 31.0. youtube sat at 2.0, flat over 7 days and 30 days.
Trends MCP free covers 100 requests per month across every source, including Substack and Google Trends. Starter is $19 for 1,000 requests, Pro is $49 for 5,000, and Business is $199 for 25,000. Extra percent_growth windows inside one get_growth call still count as a single request.