Brand24 publishes plan prices on its site but gates API access behind the Business tier plus a $99/month add-on. Enterprise includes API at no extra fee. This page isolates the true cost of programmatic Brand24 mention data before a 14-day trial converts to a paid seat.
Brand24 targets agencies and brand teams that need mention alerts, sentiment labels, and share-of-voice dashboards. The API is not a standalone product. It is a $99 monthly add-on on top of a Business subscription, or included with Enterprise. Developers evaluating a mention pipeline should budget for the platform seat, not just the integration line item.
For the multi-vendor landscape, see the social listening API pricing comparison. For enterprise contract benchmarks, see Brandwatch API pricing.
Brand24 lists five subscription tiers on its public pricing page. API access appears only on Business and Enterprise.
| Plan | Monthly billing | Annual billing (per month) | Keywords | Mentions/month | Update speed | API |
|---|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | Every 12 hours | No |
| Team | $349 | $299 | 7 | 10,000 | Hourly | No |
| Pro | $499 | $399 | 12 | 40,000 | Real-time | No |
| Business | $699 | $499 | 25 | 100,000 | Real-time | $99/mo add-on |
| Enterprise | Custom | From $1,499 | Custom | Custom | Real-time | Included |
Annual billing saves 17% to 25% depending on tier. All plans include a 14-day free trial with no credit card required. A 30-day money-back guarantee applies to standard plans but not custom Enterprise deals.
The API add-on is flat, not usage-metered. One export per day and one thousand exports per day cost the same $99.
| Billing choice | Base (Business) | API add-on | All-in monthly |
|---|---|---|---|
| Annual | $499 | $99 | $598 |
| Monthly | $699 | $99 | $798 |
Enterprise buyers starting at $1,499 per month (annual) get API included. That path makes sense above roughly 15 Business seats worth of mention volume, when custom keyword counts, white-label reports, and a dedicated client success lead enter the quote.
Brand24 documents REST endpoints for pulling mention data into external dashboards, data warehouses, and client reporting tools. Typical export fields include mention text, source URL, author, reach estimate, sentiment label, and engagement counts. Exact endpoint coverage lives in Brand24's developer documentation, accessible after enabling the API add-on.
The API mirrors query results from the Brand24 UI. It does not unlock sources or keywords beyond the subscription limits. A Business account with 25 keywords can only API-export mentions matching those 25 queries.
Brand24 also ships MCP support on all plans for connecting AI assistants to live Brand24 data. That is separate from the REST API add-on and may fit analyst workflows that do not need a custom integration.
Base plan caps are not hard stops. Brand24 sells extensions:
| Add-on | Price | What it extends |
|---|---|---|
| Additional keyword | $25/month | +1 keyword on any plan |
| Additional mentions | $25/month | +10,000 mentions per month |
| Smart Context Search | $19/month | Up to 10,000 processed mentions (Pro+) |
| AI Visibility | Contact sales | AI platform exposure tracking |
An agency monitoring 40 keywords on Business needs 15 extra keywords at $25 each ($375/month) before API costs. Mention overages at high volume can exceed the base subscription quickly.
Brand24 sits between self-serve trend APIs and enterprise social listening contracts.
| Vendor | API entry path | Typical API minimum |
|---|---|---|
| Brand24 | Business + $99 add-on | ~$598/month (annual) |
| Meltwater | Sales-led, bundled | ~$6,000+/year reported |
| Brandwatch | Enterprise or API+ | ~$50,000 median contract (Vendr) |
| Mention | Pro plan and above | ~$199/month (plan only) |
| Trends MCP | Self-serve REST/MCP | $0 (100 requests/month free) |
Brand24 wins on transparent list pricing and mid-market mention volume. It loses on cross-platform trend history: there is no normalized Google Search or TikTok growth series in the same export.
Brand24 fits mention monitoring: tracking brand name variants, measuring sentiment shifts, and alerting account managers when volume spikes. It does not fit every trend research question.
Teams that need any of the following may pay less elsewhere:
Trends MCP returns normalized time series and live feeds across 15+ sources from one POST endpoint. The free tier allows 100 requests per month. That path does not replace Brand24's mention archive, influencer scoring, or white-label PDF reports. It covers the trend-signal layer that social listening tools treat as secondary.
For teams that need both, a common split is Brand24 for owned-brand mention alerts and Trends MCP for category-level demand signals that precede mention volume.
FAQ