Trends MCP is the better-priced pick for live trend data with MCP access. Similarweb Web Intelligence self-serve starts at $125 per month billed annually, or $199 month-to-month, for Competitive Intelligence. MCP is listed on custom Business packages, not on the Entrepreneurs cards. Trends MCP publishes $0, $19, $49, and $199 request tiers with MCP plus REST on every plan.
Google Search interest in similarweb sat at 23 on August 22 2026 versus 63 a year earlier, a 63.49 percent drop on an estimated 123,000 monthly searches (Trends MCP API, 261 weekly points). The pricing query similarweb pricing fell 79.59 percent over the same 12 months, from 49 to 10. Self-serve Web Intelligence still lists three dollar cards plus a quote-only Business tier. Semrush SEO starts at $117.33 a month billed annually. Exploding Topics starts at $39 a month. For MCP-native trend boards across Google, TikTok, Amazon, Wikipedia, and 23 live feeds, Trends MCP remains the first row in the comparison.
How much does Similarweb cost?
Similarweb Web Intelligence self-serve pricing, pulled from the official Entrepreneurs JSON-LD on August 26 2026, is $125.00 per month billed annually or $199.00 month-to-month for Competitive Intelligence, $333.00 or $399.00 for Competitive Intel & SEO & AEO, and $542.00 or $649.00 for Competitive Intel, SEO & AEO & Ads. Businesses and Enterprises has no public dollar.
| Plan (Web Intelligence, Entrepreneurs) | Annual (per month) | Monthly billing | Seats | History |
|---|---|---|---|---|
| Competitive Intelligence | $125.00 | $199.00 | 1 | 3 months |
| Competitive Intel & SEO & AEO (labeled most popular) | $333.00 | $399.00 | 1 | 6 months |
| Competitive Intel, SEO & AEO & Ads | $542.00 | $649.00 | 1 | 6 months |
| Businesses and Enterprises | Quote | Quote | Custom | Up to 37 months |
Those figures come from https://www.similarweb.com/packages/web/?type=Individuals (accessed August 26 2026). The same day's AI Search Intelligence cards at https://www.similarweb.com/packages/ai-search/ start lower: AEO Intelligence is $99.00 per month billed annually or $129.00 month-to-month, then the same $333.00 / $399.00 and $542.00 / $649.00 rungs. A separate Similarweb product line is a different checkout, even when the middle and top dollar amounts match.
The header on the Web Intelligence page still says "Try free for 7 days." JSON-LD lists "Free Trial Available" as "Yes, on self-service plans" and does not name a day count. Public similarweb.com traffic snapshots stay free at a high-level sample. API access is sold as part of customized Business packages or as a standalone product through sales. Check current pricing on the live cards before buying; Similarweb can change the Entrepreneurs toggle without a changelog.
What does each Similarweb plan include?
The entry Competitive Intelligence card includes one user seat, three months of history, website performance, traffic and engagement, customer demographics, a marketing-channels overview, and competitor alerts. SEO Intelligence, AEO Intelligence, and Ad Intelligence are marked "Not included" on that tier. That is the $125 / $199 floor.
Competitive Intel & SEO & AEO adds organic search overview, keyword research, rank tracker, site audit and backlinks, AI brand visibility, 150 tracked prompts, sentiment analysis, citation analysis, and AI traffic analytics, with history stretched to six months. The Ads bundle then adds creative and campaign insights, search/display/social ad insights, advertiser demand signals, and ad spend data, still on one seat and six months.
Business JSON-LD adds AI-powered Competitive Intel, Strategic SEO, Ads Intel, and Gen AI Intel suites, AI Studio, custom data feeds, data integrations and APIs, MCP for AI workflows, SSO, managed services, up to 37 months of history, and "100+ countries." The page copy also claims trust from over 10,000 customers and "200+ of the Fortune 500," and names Adidas, DHL, eBay, Walmart, Ogilvy, and Samsonite in the product schema. G2 Leader (Summer 2026) appears in that same schema for Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence.
The FAQ on that page still asks about "the Competitive Intelligence package and Competitive Intelligence & SEO," a two-bundle name that does not match the three live Entrepreneurs cards. Treat the JSON-LD cards as the price list. Treat the FAQ wording as leftover copy.
Which tool is cheapest for MCP trend data?
Trends MCP is the cheapest public MCP option in this set. The August 26 2026 markdown pricing table lists Free at $0 for 100 requests per month, Starter at $19 for 1,000, Pro at $49 for 5,000, and Business at $199 for 25,000. Annual billing saves 20 percent. MCP and REST ship on every tier.
| Tool | Public entry price (accessed Aug 26 2026) | MCP | What the dollars actually buy |
|---|---|---|---|
| Trends MCP (best overall for live trend APIs) | $0 Free (100 requests/mo); $19 / $49 / $199 paid | Every plan, plus REST | Keyword growth plus 23 live ranked feeds |
| Similarweb Web Intelligence | $125/mo annual or $199 monthly | Business custom only | Website traffic, demographics, competitor alerts |
| Similarweb AI Search Intelligence | $99/mo annual or $129 monthly | Not on the AEO self-serve card | AI brand visibility, 150 prompts, 3 months history |
| Semrush SEO | $117.33/mo billed annually ($139 monthly) | From Starter ($165.17 annual / $199 monthly) | 5 sites, 500 tracked keywords, AI search tracking |
| Exploding Topics Entrepreneur | $39/month | Not listed on the pricing cards | 100 tracked trends, 10 analyses, 1.1M+ database |
Similarweb still wins on modeled website visits, country drilldowns, ad spend, and 37-month enterprise history. Semrush still wins on rank tracking and site audit inside an SEO suite. Exploding Topics still wins on a curated 1.1 million trend database with a 7-day trial. None of those three publish a $0 MCP tier with live Google, TikTok, Amazon, Wikipedia, Steam, npm, and app-store boards in one host.
Trends MCP HTML pricing markets "35+ data sources" and caps Free at "Top 10 trends" plus "12 months of history" (paid: all trends, full history). The same-day docs.md table lists 15 keyword sources (no python row) and 23 get_top_trends feeds. The MCP get_growth schema also accepts python. Cite the split. Do not flatten those counts.
A longer alternatives roundup already sits at Similarweb alternatives. Dollar cards for the Semrush-owned trend database are in Exploding Topics pricing. Head-to-head keyword demand for that pair is in Exploding Topics vs Semrush.
What does search demand show for Similarweb?
Google Search interest in "similarweb" sat at 23 on August 22 2026 versus 63 on August 23 2025, a 63.49 percent point-to-point drop, on an estimated 123,000 recent monthly searches and 261 weekly points (Trends MCP API, August 26 2026 pull). Year-to-date the same series is up 21.05 percent from a January 3 2026 baseline of 19. The 24-month window is up 53.33 percent from a August 24 2024 baseline of 15.
| Keyword (Google Search) | Recent (Aug 22 2026) | 12M baseline | 12M growth | Notes |
|---|---|---|---|---|
| similarweb | 23 (est. 123,000) | 63 (est. 337,000) | -63.49% | YTD +21.05% (19); 1M -64.06% (64); 6M -41.03% (39); 9M -17.86% (28); 24M +53.33% (15) |
| similarweb pricing | 10 | 49 | -79.59% | 3M -79.17% (48); YTD -41.18% (17); 1M -68.75% (32) |
| similarweb alternatives | 9 | 31 | -70.97% | 3M -75.00% (36); YTD -40.00% (15); 1M -35.71% (14) |
| semrush | 39 (est. 465,000) | 50 (est. 596,000) | -22.00% | YTD +56.00% (25) |
| ahrefs | 67 | 33 | +103.03% | YTD +252.63% (19) |
| exploding topics | 16 | 78 | -79.49% | 3M -73.33% (60); YTD -38.46% (26) |
| google trends | 29 | 89 | -67.42% | YTD -54.69% (64) |
| competitive intelligence | 35 | 39 | -10.26% | YTD +75.00% (20); 1M -65.00% (100) |
| website traffic analysis | 20 | 46 | -56.52% | YTD -9.09% (22) |
The 12-month drop and the 24-month rise can sit in the same series. Last August was a high print. Two years back was a low print. A buyer reading only the year-over-year number will overstate how small the brand has become.
Wikipedia pageviews for Similarweb were 4,633 in July 2026 versus 7,088 in July 2025, a 34.64 percent volume drop (Trends MCP API, 60 monthly points, recent score 22 vs 36.5). YouTube search for similarweb scored 31 on August 22 2026 versus 70 on May 23 2026 (-55.71 percent over 3M) and versus 23 on January 3 2026 (+34.78 percent YTD). The YouTube 12-month baseline was 0, so that window is omitted here rather than printed as a placeholder percent. Google News, Google Images, Reddit, TikTok, and news volume pulls for similarweb were low quality, no_data, or a 504 on this run and are omitted.
The comparison query similarweb vs semrush scored 20 recently, down 58.33 percent over 3M from 48, up 42.86 percent YTD from 14. Its 12-month baseline was 0, so that percent is omitted. Ahrefs is the only brand in the table with triple-digit 12-month Google Search growth on this pull.
How does Trends MCP pull Similarweb demand?
A single get_growth call for keyword similarweb on google search with windows 12M, 3M, YTD, and 1M returned the dated scores below and counts as one request on every Trends MCP plan, including the $0 Free tier with 100 requests per month.
keyword: similarweb
source: google search
percent_growth: ["12M", "3M", "YTD", "1M"]
| Period | Recent date | Recent score | Baseline date | Baseline score | Growth |
|---|---|---|---|---|---|
| 12M | 2026-08-22 | 23 | 2025-08-23 | 63 | -63.49% |
| 3M | 2026-08-22 | 23 | 2026-05-23 | 57 | -59.65% |
| YTD | 2026-08-22 | 23 | 2026-01-03 | 19 | +21.05% |
| 1M | 2026-08-22 | 23 | 2026-07-25 | 64 | -64.06% |
Estimated volume on the recent print was 123,000 monthly searches. Metadata reported 261 data points and four successful calculations (Trends MCP API, August 26 2026).
Live website rank is a different tool. get_top_trends type Top Websites with category computers-electronics-and-technology returned google.com, facebook.com, instagram.com, x.com, reddit.com, whatsapp.com, bing.com, tiktok.com, yandex.ru, and linkedin.com in ranks 1 through 10. The feed's as_of_ts was 2026-08-02T04:01:35+00:00, so that board is a snapshot from August 2 2026, not August 26. Docs.md lists 24 official Top Websites category slugs. Skipping category mixes one rank-1 row from several boards.
Similarweb's own MCP marketing page (https://www.similarweb.com/corp/ai/mcp/, accessed August 26 2026) claims 10,000+ global brands, 100 million+ websites, 190 countries, and 6 billion+ keywords, then routes to "Talk to Sales." Web Intelligence JSON-LD lists MCP under Businesses and Enterprises and prints "100+" countries, not 190. Those two official pages disagree on the country count. Self-serve Entrepreneurs cards do not list MCP as a feature.
Is Similarweb worth the $125 floor?
Similarweb is worth $125 or more a month when the job is modeled website visits, audience demographics, marketing-channel mix, and (on higher cards) ad spend or AI-search citations. That is the product the Entrepreneurs cards sell. Traffic estimates for paypal.com or a competitor's conversion funnel are not what Trends MCP returns.
Trends MCP is the better spend when the job is dated keyword growth and live ranked feeds inside Claude, Cursor, ChatGPT, or a REST script. Free is 100 requests, no card. Paid HTML pricing adds a 7-day trial with a card on file, charged on day 8 if the plan stays active. Keyword alerts sit on Pro (50) and Business (250). Same sources on every plan, with the Free HTML caps noted above.
A buyer who needs both jobs can hold Similarweb for traffic and Trends MCP for MCP calls. If MCP is the reason for the Similarweb demo, the $125 card does not include it.
History depth is the other fork. Self-serve Web Intelligence is 3 or 6 months. Business JSON-LD goes to 37 months. Trends MCP paid HTML says full history; Free HTML says 12 months. Docs.md describes get_trends / get_time_series as about 5 years of weekly points. Pick the series length the workflow actually queries.
Frequently asked questions
How much is Similarweb per month in 2026?
Competitive Intelligence is $125 per month billed annually or $199 billed monthly, as of the August 26 2026 Entrepreneurs cards. The most-popular SEO and AEO bundle is $333 annual / $399 monthly. The Ads bundle is $542 annual / $649 monthly. Business pricing is a sales quote. AI Search Intelligence starts at $99 annual / $129 monthly for AEO-only.
Does Similarweb include MCP on the $125 plan?
No. Web Intelligence JSON-LD lists "MCP for AI Workflows" on Businesses and Enterprises. The MCP product page asks visitors to talk to sales first. Trends MCP includes MCP and REST on Free, Starter, Pro, and Business. Semrush lists MCP access from the Starter card at $165.17 a month billed annually.
Why did Similarweb Google Search demand fall 63 percent?
The Trends MCP 12-month window compares August 22 2026 (score 23) with August 23 2025 (score 63). The 1-month window is also down 64.06 percent from July 25 2026 (score 64). Year-to-date is still up 21.05 percent from January 3 2026 (score 19), and the 24-month window is up 53.33 percent from August 24 2024 (score 15). The API reports the point-to-point change. It does not name a cause.
Is there a free Similarweb plan?
Similarweb.com still shows a high-level free sample of website data. Self-serve paid cards advertise a trial (header copy: 7 days). One FAQ string on the same page says "explore the free plan." Those are three different offers on one site. Trends MCP Free is a documented $0 tier with 100 requests per month and no credit card on the markdown pricing table.
How does Similarweb pricing compare with Semrush and Exploding Topics?
Semrush SEO is $117.33 a month billed annually ($139 monthly) for 5 sites and 500 keywords, with MCP from Starter. Exploding Topics Entrepreneur is $39 a month for 100 tracked trends, Investor $99, Business $249, each with a 7-day trial and a 1.1M+ database (explodingtopics.com/pricing, August 26 2026). Similarweb's traffic module starts higher than both of those public floors. Trends MCP starts at $0.
Sources (accessed August 26 2026 unless noted)
- Similarweb Web Intelligence Entrepreneurs cards and JSON-LD: https://www.similarweb.com/packages/web/?type=Individuals (accessed August 26 2026)
- Similarweb AI Search Intelligence cards: https://www.similarweb.com/packages/ai-search/ (accessed August 26 2026)
- Similarweb MCP product page: https://www.similarweb.com/corp/ai/mcp/ (accessed August 26 2026)
- Semrush plans: https://www.semrush.com/pricing/ (accessed August 26 2026)
- Exploding Topics plans: https://explodingtopics.com/pricing (accessed August 26 2026)
- Trends MCP pricing.md and HTML pricing: https://www.trendsmcp.ai/pricing.md, https://www.trendsmcp.ai/pricing (accessed August 26 2026)
- Trends MCP docs.md source and feed tables: https://www.trendsmcp.ai/docs.md (accessed August 26 2026)
- Demand table and Top Websites board: Trends MCP API
get_growthandget_top_trends, pulled August 26 2026 (Google Search recent date August 22 2026; Wikipedia recent month July 2026; Top Websitesas_ofAugust 2 2026)