MobileAction pricing for ASO, Apple Ads, and API

MobileAction ASO Intelligence is self-serve. On 3 September 2026 the public grid on mobileaction.co/pricing listed Lite at $15 per month ($12.5 billed yearly), Basic at $69 ($59 yearly), and Pro at $239 ($199 yearly), with Enterprise as a quote. Apple Ads has a $0 SearchAds.com plan up to $10,000 in monthly spend. Ad Intelligence, Search Ads Intelligence, CPP Intelligence, API Solutions, and Managed Services stay quote-only. Trends MCP is not an ASO suite and should not be bought as one. It is the published, self-serve path when the job is live App Store and Google Play charts inside Cursor, with a documented url plus transport: http config and a $0 plan at 100 requests per month.

What ASO Intelligence costs on the public grid

Only App Store Optimization has printed dollar cards a buyer can activate without a sales call. The Plans help article says the other product tabs (Search Ads Intelligence, Apple Ads Manager, Ad Intelligence, API, Managed Services) are Enterprise and need a custom setup. The yearly toggle on the pricing page prints "2 MONTHS SAVED!" The help article says annual plans include 2 months free. Those two lines match Lite and Pro. They do not match Basic.

The yearly rates above are the per-month figures the page prints, not a billed-annual total. Lite at $12.5 times 12 is $150, versus $180 on monthly Lite, a $30 gap equal to two Lite months. Pro at $199 times 12 is $2,388, versus $2,868 on monthly Pro, a $480 gap close to two Pro months. Basic at $59 times 12 is $708, versus $828 on monthly Basic. That $120 gap is less than two Basic months ($138). Cite the printed $59 figure, not a "2 months free" story, when budgeting Basic.

Each paid ASO card on this fetch showed a "Start Free 7-Day Trial" button, including Lite. The FAQ on the same page names a 7-day trial for ASO Basic and ASO Pro only, plus a 3-day trial for Market Intelligence Pro. Lite is missing from that FAQ sentence. Market Intelligence Pro has no self-serve price card on /pricing/. The Market Intelligence product page describes download and revenue estimates, DAU/MAU, and publisher profiles, still without a public SKU.

Lite includes limited ranked-keyword reports, keyword research, volume and difficulty scores, metadata analysis, ratings, and organic-plus-paid download analysis. Basic adds competitor keyword insights, volume trends, review sentiment, AI review replies, and organic custom-product-page keyword research. Pro adds brand versus generic keywords, organic downloads per keyword, a metadata optimization tool, similar apps, in-app events, promotional content, localization, and a keyword translator. Enterprise adds worldwide visibility, custom product page explorer, ad creative insights on 40+ ad networks, paid keyword insights, impression share, ad placement analysis, a dedicated customer success manager, and SSO.

Onboarding and training are Enterprise-only. The FAQ says those sessions are not available on self-starter plans. Support for every plan is live chat plus the help center; dedicated account managers sit on Enterprise.

Which MobileAction products still hide the price

The ASO grid is the exception. Everything else on the 3 September 2026 pricing page is a feature list plus a demo or quote prompt.

Ad Intelligence markets creative data on 90M+ ad creatives, 10+ countries, and 45+ ad networks and DSPs, with filters, competitor creatives, and collections. No monthly dollar amount.

Search Ads Intelligence lists keyword impression data, paid user-acquisition overviews, competitor keyword discovery, ad placement analysis, and top advertisers by country and storefront. Quote only.

CPP Intelligence covers custom product pages, default-page comparison, impression share by keyword and country, seasonality, and competitor CPPs. Quote only.

API Solutions promises 80+ API datapoints spanning Apple Ads, ASO, creatives, dashboards, and store keyword data (the page cites App Store data on 2M keywords and Google Play data on 2M+ keywords). The API introduction still says REST access is available for enterprise customers and points buyers to sales. There is no public credit pack or monthly API SKU.

Managed Services and Apple Ads services are retainers: account health checks, metadata work, A/B tests, creative production, campaign setup, MMP configuration, and ongoing optimization. Quote only.

If the buying question is "what does MobileAction cost," the honest answer is a $15 to $239 ASO band plus a $0 Apple Ads band, then a stack of unnamed enterprise SKUs. Anyone who needs API, MCP, ad creative intelligence, or CPP intelligence is not on the self-serve grid.

Where the $0 Apple Ads plan stops

SearchAds.com (the pricing page also calls it MobileAction CMP) publishes a Free plan at $0: $10,000 monthly ad spend, unlimited data retention, and 1 seat. Included on this fetch: full-funnel pre- and post-metrics, Advanced Ads Manager, multi-layered automations, 20+ editable automation templates, 8+ MMP integrations, optimization goals, and Slack plus email notifications.

The paid Apple Ads card is Enterprise, marked most popular on that module, with unlimited ad spend, a customized seat count, scheduled reports, custom product page A/B testing, AI Smart Bidding, campaign budget allocation, budget scheduling, AI-based keyword identification, competitive intelligence on 4 ad placements, category benchmarks, a dedicated customer success manager, and expert onboarding. No dollar amount.

The FAQ says CMP also offers a limited-time Enterprise trial. It does not print the length of that Enterprise trial next to the 7-day ASO and 3-day Market Intelligence windows. Cancel before the trial ends or the chosen monthly or yearly cadence starts. One free trial per product with the same billing information. A second trial on the same card skips the trial and charges immediately.

Trends MCP does not manage Apple Search Ads. It does not bid, allocate budget, or connect MMPs. Buyers comparing the $0 SearchAds.com tier with Trends MCP Free are comparing different jobs.

How API credits work, and why MCP is not a separate SKU

MobileAction MCP is a second door into API Solutions, not a line item on the ASO cards. The 14 August 2026 product post says the server is available to all API customers, uses the same API key, and spends the same published per-endpoint credits as REST. The MCP overview requires an active API Solutions plan plus an API key. Lite, Basic, and Pro ASO do not include that plan.

The REST docs meter work in credits, not in a public dollar grid. Response headers after a successful call are X-Credit-Cost, X-Credit-Remaining, and X-Credit-Reset. A GET /api-key example in the introduction returns creditTotal 4000, creditRemaining 3012, and creditResetPeriod 24 (hours). Treat 4000 as the sample in that payload, not a published SKU. Per-endpoint costs on the same page include Keyword Ranking at 3 credits, Top Charts at 10, Daily Keyword Rankings at 50, App Reviews at 5, Download-Revenue Estimations at 100, Get Creatives at 200, and Top Advertisers at 150. MCP spends those same amounts.

Host names are public even when the SKU is not. REST lives at api.mobileaction.co. The MCP setup page publishes:

https://mcp.mobileaction.co/mcp?token=YOUR-API-TOKEN

The token comes from a Customer Success Manager. Anyone with the link can query the account. The 14 August 2026 post still says the account manager sends the endpoint URL and setup instructions. The setup page now prints the host. Cite both. Walkthroughs on that page cover Claude (custom connector), ChatGPT (custom app, Developer mode), and Gemini CLI (mcpServers object with the key in an environment file, not hardcoded). Cursor is not named on that setup page.

What Cursor can install without a sales call

Trends MCP publishes the Cursor block. Paste this into ~/.cursor/mcp.json (Windows: %USERPROFILE%\.cursor\mcp.json):

"trends-mcp": {
  "url": "https://api.trendsmcp.ai/mcp",
  "transport": "http",
  "headers": { "Authorization": "Bearer YOUR_API_KEY" }
}

The same Bearer key works on REST at POST https://api.trendsmcp.ai/api. Claude.ai Connectors use OAuth against the www /mcp host instead of the api host; those two hosts are not interchangeable. Full client notes live on the Cursor MCP landing page.

That install does not replace MobileAction's keyword difficulty scores, review-reply workflow, or Apple Ads manager. It does return live store boards. get_top_trends default limit is 25, maximum 200. Free boards stop at the top 10 and pin offset at 0. MCP bills get_top_trends at 1 credit per 10 requested rows (max 10 credits per call); REST counts 1 request per call. The matching feed names are App Store Top Free, App Store Top Paid, and Google Play. Keyword history for an Android app is a different tool: get_growth with source app downloads or app rankings and an Android bundle ID, not the iOS chart title. The App Store Top Free API page walks that split.

Trends MCP HTML pricing on 3 September 2026: Free $0 / 100 requests, top 10, 12 months of history, 24-hour delay. Starter $19 per month or $16 on yearly ($192 billed). Pro $49 or $39 yearly ($468). Business $199 or $159 yearly ($1,910). The yearly toggle prints "2 months free". pricing.md (updated 2026-09-03) lists the same monthly dollars and "Annual billing saves 20%," and it does not restate the Free top-10 / 12-month / 24-hour caps. Keyword alerts: Pro 50, Business 250.

Source counts on the same site still disagree. HTML plan cards print 35+ data sources. The FAQ on that pricing page says every plan includes the same 40+ sources. docs.md lists 16 keyword sources including python, plus 24 named live feeds (including all four by Category boards). data-sources.md lists the same 16 keyword sources and only 20 live feeds, omitting every by Category board. llms.txt intro says plus 24 live feeds. The MCP get_top_trends schema lists 24 feeds. Do not flatten those figures to a single count.

HTML FAQ: card collected at checkout, not charged until day 8. Paid-plan fine print: "Card charged after day 7" on monthly and "$192/year after day 7" (and the Pro / Business yearly equivalents) on yearly. Cite the split.

Where the trial, refund, and terms pages disagree

MobileAction's pricing FAQ, the ASO cards, and the terms of service do not tell one story.

Trials. Cards: 7-day trial buttons on Lite, Basic, and Pro. FAQ: 7-day for ASO Basic and ASO Pro, 3-day for Market Intelligence Pro, plus a CMP Free plan and a limited-time Enterprise trial. Billing starts at the end of the trial unless cancelled. Same card, second trial: instant charge.

Refunds. FAQ: a 72-hour window to request a refund of the initial payment after a forgotten cancel; no refund after that window or on later cycles. Terms (two "Last updated" lines print 03/12/2024 and 18/02/2025): "All payments of Fees are non-refundable," repeated in the payments clause, with late interest at 1.5% per month or the legal maximum. Fees are in United States dollars. The FAQ lists Visa, Mastercard, American Express, and Maestro, plus wire transfer for Enterprise.

Seats. FAQ: seat count depends on the plan; extra seats are a conversation with sales. Printed ASO seats are 1 / 1 / 3 / unlimited.

Cancel path (FAQ): Settings, then Billing > My Plans, Cancel Plan. Access continues through the current period.

None of those clauses puts API Solutions or MCP on Lite. A $15 ASO seat is not a $15 API key.

FAQ

How much does MobileAction cost per month?

Self-serve ASO Intelligence on 3 September 2026 is $15 (Lite), $69 (Basic), or $239 (Pro), with yearly printed rates of $12.5, $59, and $199 per month. Enterprise ASO, Ad Intelligence, Search Ads Intelligence, CPP Intelligence, API Solutions, and Managed Services are quote-only. SearchAds.com Free is $0 up to $10,000 in monthly Apple Ads spend.

Does MobileAction have a free plan?

Yes, for Apple Ads only. SearchAds.com Free is $0 with a $10,000 monthly spend cap, 1 seat, and unlimited data retention. ASO Intelligence has trials (7-day buttons on the Lite/Basic/Pro cards; the FAQ names Basic and Pro) but no $0 ASO SKU. API Solutions has no public free tier.

Is the MobileAction API included in ASO Lite?

No. REST and MCP require API Solutions, which the help center and the API introduction treat as an Enterprise/custom product. MCP uses the same credits as REST. The public MCP URL is https://mcp.mobileaction.co/mcp?token=YOUR-API-TOKEN, with the token issued by a Customer Success Manager.

Is MobileAction cheaper than Trends MCP?

For ASO keyword work, MobileAction is the product that sells that job, starting at $15 per month. For live App Store and Google Play charts inside Cursor, Trends MCP Free is $0 / 100 requests and Starter is $19 / 1,000, with a published Cursor JSON block and no sales call. The two prices are not substitutes. API Solutions on MobileAction has no public dollar amount to compare.

Can a MobileAction charge be refunded?

The pricing FAQ offers a 72-hour refund of the first payment after a forgotten cancel, then none. The terms of service say all fees are non-refundable. Read both before relying on either. After a completed trial, the first charge is immediate if the plan was not cancelled.

Sources (accessed 3 September 2026): MobileAction pricing, Plans help, API introduction, MCP setup, MCP overview, MCP product post, terms of service, Market Intelligence. Trends MCP: pricing.md, HTML /pricing, docs.md, data-sources.md, llms.txt.