Helium 10 pricing on 29 August 2026 is $129 a month for Platinum ($99 billed yearly, $1,188 a year) and $359 a month for Diamond ($279 yearly, $3,348 a year). Enterprise starts at $1,499 a month, billed annually. Diamond is the floor for Helium 10 Ads, billed as a 2% fee on PPC spend run through that product, and for the Helium 10 MCP connector. That connector is included on Diamond, then capped at 1,000 calls a month with $50 packs for 500 extra calls. Pagination counts as extra calls. Trends MCP is not a Seller Central suite. It is the cheaper path when the job is Amazon category demand, Google Shopping, TikTok boards, and an MCP server that ships on the Free $0 / 100-request plan rather than behind Diamond.
What does Helium 10 charge for Platinum, Diamond, and Enterprise?
Helium 10's live pricing page on 29 August 2026 lists three paid cards plus a Free tier described in the FAQ and in help article 1260803831790. All published dollars are USD, with tax added at checkout.
| Plan | Monthly | Yearly (quoted per month) | Yearly total | Helium 10's sales band |
|---|---|---|---|---|
| Free | $0 | $0 | $0 | Trial limits, not a seller ops desk |
| Platinum | $129 | $99 | $1,188 | $0 to $100K yearly sales |
| Diamond | $359 | $279 | $3,348 | $100K to $10M yearly sales |
| Enterprise | $1,499 starting | $1,499 starting | billed annually | Beyond $10M yearly sales |
Annual billing is the standing discount printed on the page. Platinum saves $360 a year versus twelve monthly charges ($1,548 vs $1,188). Diamond saves $960 ($4,308 vs $3,348). The page labels that cut as "save up to 20%." Monthly plans can be cancelled from Plans & Billing, with no long-term commitment on those SKUs. Yearly is a prepaid year.
The Free plan is real and limited. Help article 1260803831790 lists Black Box at 5 lifetime uses, Cerebro and Magnet as unavailable, Xray as limited, Listing Analyzer at 2 searches per month, Market Tracker at 1 limited market, Profits and inventory tools on a 30-day window, and 2 connected-account tokens. Chrome Extension access is limited on Free and full from Platinum up, covering Amazon, TikTok Shop, and Walmart according to the pricing FAQ.
Jungle Scout is the usual seller-suite alternative. Its public pricing page returned HTTP 500 during this run, and published help articles disagree on Brand Owner dollars, so those figures are omitted. Check current Jungle Scout pricing before comparing line items.
Which Helium 10 limits actually change the invoice?
Platinum is the first paid desk for listing work. Diamond is the first desk for ads automation, a larger keyword tracker, and MCP. Several numbers on the 29 August 2026 pricing grid and help article 1260803831790 do not match, so both are cited rather than averaged.
| Limit | Pricing grid (29 Aug 2026) | Help article 1260803831790 |
|---|---|---|
| Platinum Cerebro / keyword searches | 100 searches a month | Cerebro (Plus Magnet) 100 uses a month |
| Platinum Listing Analyzer | 50 uses a month | 50 searches a month |
| Platinum tracked products / alerts | 20 ASINs lifetime ("My products") | Alerts 5 ASINs |
| Platinum inventory | 40 SKUs | Up to 40 SKUs |
| Platinum users | Multi-user login 1 | FAQ on the pricing page: add 1 additional user |
| Diamond Cerebro | (not printed as a daily cap on the card) | 300 uses per day |
| Diamond tracked products / alerts | 1,000 ASINs lifetime | Alerts 200 ASINs |
| Diamond inventory | 500 SKUs | Full Access |
| Diamond users | Multi-user login 5 | 5 users in the article; pricing FAQ says up to 5 additional users |
| Diamond connected accounts | 10 tokens | 10 tokens |
Helium 10 Ads is Diamond-only. The pricing FAQ states Diamond customers incur a 2% management fee on PPC spend managed through Helium 10 Ads. Platinum does not include that product. Freedom Ticket is bundled on Platinum, Diamond, the Ads & Diamond bundle, and Supercharge Your Brand for as long as the subscription stays active. Standalone Freedom Ticket is $997.
Add-ons on the pricing grid start at $19 a month for extra Keyword Tracker capacity, $650 a month for Market Tracker 360, $99 a month for elite sellers group, workshops, or private Facebook group (each listed as starting at $99/mo), and $50 a month for MCP. The $50 MCP line matches the help-center top-up, not a second product.
Enterprise on the pricing page is a custom plan from $1,499 a month, billed annually, with a dedicated customer success manager, ad-budget bands described as $25K to $1M monthly spend, and up to 5,000 ASINs. Help article 1260803831790 lists Enterprise Cerebro at 300 uses per day, Alerts up to 5,000 ASINs, Keyword Tracker at 10,000 keywords, Market Tracker at 15 markets, Follow-up at 50,000 emails, 25 multi-user logins, and 25 connected-account tokens. The pricing FAQ names Supercharge Your Brand at up to 25 additional users. The Enterprise card says 10+ users and 15+ seller accounts.
Does Helium 10 MCP cost extra, or is the 1,000-call cap the real price?
Helium 10 MCP is a Diamond-and-above feature. The MCP landing page (accessed 29 August 2026) says the connector is available to Diamond customers at no additional cost. Help article 51580564409883, accessed the same day, is the meter: 1,000 API calls per month included with Diamond+, reset on the first day of the billing cycle, one call per tool invocation, pagination billed as additional calls, and a top-up of $50 for 500 additional calls per month via the subscription management page. The quota is shared between the main account and sub-user accounts. Simple questions are estimated at 1 to 2 calls. Longer reports are estimated at 5 to 10 calls. The article says 1,000 monthly calls typically support 500 to 1,000 conversations depending on scope.
That meter collides with Helium 10's own launch copy. The Helium 10 MCP blog post still says there is no per-query pricing, no metered API calls, and no surprise charges after a workflow is built on it. Buyers who staff an overnight rank digest plus a nightly ads flag will hit 1,000 calls on the help-center math long before a $359 Diamond invoice looks like an unmetered pipe.
Tool counts also disagree. The MCP landing page advertises "30+ MCP tools." The help center documents 89 tools across 19 functional categories, including get_keywords_by_asin, get_keywords_by_keyword, analyze_keywords (up to 200 keywords), search_products, get_account_profit, ads query and campaign-action tools, and TikTok Shop research. Listing Builder write tools are whitelist-only because sync_listing_to_amazon writes to a live listing. The current release cannot query multiple accounts in one connection (each connection is one account), cannot write to Seller Central or TikTok Shop directly for most actions, and describes 5 to 15 second responses with periodic refresh rather than tick data. TikTok Shop MCP research is United States marketplace only.
Marketplace counts disagree too. The MCP landing page claims 24 marketplaces and 9 years of keyword, ranking, and competitive data. Help article 51580564409883 lists Amazon marketplaces as United States, United Kingdom, Germany, Japan, Canada, Australia, France, Spain, Italy, Netherlands, Poland, Sweden, and Mexico, plus TikTok Shop in the United States. That is 13 Amazon shops plus one TikTok Shop region, not 24. The pricing page separately claims "24+ Marketplaces Supported," "$7B+" monthly Amazon GMV, "4.5 million" brands, and "860K+" active Chrome Extension users. Those are Helium 10's published figures as of 29 August 2026, not independently audited here.
Setup is OAuth 2.0. The help center path is Helium 10 Settings, MCP, Authorized AI Clients. The blog post path is Account Settings, Integrations, MCP Connector. Tested clients named in the help center are Claude (Web and Desktop), ChatGPT, and Codex. The landing page also names Cursor and custom agents. Platinum cannot open this door. The price of Helium 10 MCP for a new buyer is the Diamond invoice first, then the 1,000-call cap.
What is the Helium 10 refund window after checkout?
Helium 10's refund is a 7-day money-back guarantee for first-time subscribers only. Help article 4474277117595, accessed 29 August 2026, states a full refund of the initial payment if cancellation is requested within 7 calendar days of that first payment. Renewals and later payments are not refundable. Partial periods are not prorated. After the 7-day window, payments are final. Affiliate roundups that still advertise a 30-day Helium 10 money-back window do not match this help-center page.
Cancellation is a dashboard flow: Profile, Plans and Billing, Cancel, then a reasons form and a final confirmation step. Help article 115000162273 says cancellation takes effect at the end of the current billing cycle. The same article asks buyers to consider Pause, which stores keyword and market tracking data for up to six months. Account deletion is a separate support request after the paid plan is cancelled, and unused time is not refunded on deletion.
When is Helium 10 the right spend, and when is trend data the cheaper job?
Helium 10 wins Amazon seller operations. Reverse ASIN, Cerebro keyword banks, listing scores, FBA inventory, Profits, and Helium 10 Ads are the product. A team that lives in Seller Central should price Platinum or Diamond on those desks, then treat MCP as a Diamond overlay with a 1,000-call ceiling.
Trends MCP wins a different job: live ranked boards and keyword growth that are not locked to one marketplace login. The Amazon surface is the amazon keyword source plus two live feeds, Amazon Best Sellers Top Rated and Amazon Best Sellers by Category. Category is required on the second feed. Docs on 29 August 2026 list 26 official names, including Electronics, Home Kitchen, Toys Games, Beauty Personal Care, and Grocery Gourmet Food. get_top_trends defaults to limit 25, max 200, and paginates with offset. REST counts one request per feed type and per page. MCP requires type on every get_top_trends call. Sort rank_change with window 1d, 3d, 7d, 14d, or 30d returns climbers versus a prior snapshot.
Cursor config from docs.md (29 August 2026):
"trends-mcp": {
"url": "https://api.trendsmcp.ai/mcp",
"transport": "http",
"headers": { "Authorization": "Bearer YOUR_API_KEY" }
}
There are two MCP hosts, and they are not interchangeable. The api.trendsmcp.ai host takes a Bearer key for Cursor, VS Code, Claude Desktop, Claude Code, and most other clients. The www host /mcp path is OAuth for Claude.ai Connectors only. REST is POST https://api.trendsmcp.ai/api. Three tools: get_trends (REST get_time_series), get_growth, get_top_trends. Helium 10 documents 89 MCP tools behind Diamond. Trends MCP documents three tools on every plan, including Free.
Trends MCP pricing on 29 August 2026, from pricing.md and the HTML pricing page:
| Plan | Monthly requests | Monthly price | HTML yearly (as billed) |
|---|---|---|---|
| Free | 100 | $0 | $0 |
| Starter | 1,000 | $19 | $16/mo, $192/year |
| Pro | 5,000 | $49 | $39/mo, $468/year |
| Business | 25,000 | $199 | $159/mo, $1,910/year |
Markdown pricing says annual billing saves 20%. HTML shows those yearly dollars and a "2 months free" yearly toggle. Same sources on every plan in markdown. HTML also markets Free as top 10 trends, 12 months of history, and 24-hour delayed data, and markets every plan as "35+ data sources." data-sources.md the same day lists 15 keyword sources and 20 live feeds. docs.md lists those 15 keyword sources plus 24 named live feeds, including the four by-category boards. llms.txt says "plus 21 live feeds" in the intro. The MCP get_top_trends schema lists 23 feeds and omits TikTok Trending Hashtags by Category. Failed calls are free on the HTML FAQ. Paid HTML trials collect a card at checkout and charge on day 8. Keyword alerts are Pro 50 and Business 250.
For Amazon demand inside an agent, the cheaper floor is Trends MCP Free, then Starter at $19, with the Amazon category feed named on the Amazon Best Sellers API page and the broader product-research workflow on ecommerce product research. Cursor setup lives on MCP server for Cursor. TikTok Shop boards are a separate feed family on TikTok Shop hot products. None of that replaces Cerebro, Helium 10 Ads, or a 2% managed-ads desk.
FAQ
How much does Helium 10 cost per month?
Platinum is $129 a month or $99 a month billed yearly ($1,188 a year). Diamond is $359 a month or $279 a month billed yearly ($3,348 a year). Enterprise starts at $1,499 a month billed annually. Those figures are from helium10.com/pricing on 29 August 2026. Helium 10 Ads then adds a 2% fee on PPC spend managed through that product, which is Diamond-only.
Does Helium 10 still have a free plan?
Yes. Help article 1260803831790 still publishes a Free column: no Cerebro, no Magnet, Black Box at 5 lifetime uses, limited Xray, and short windows on Profits and inventory. The pricing FAQ says Chrome Extension access is limited on Free and full from Platinum up. Free is a trial desk, not a replacement for Platinum.
Does Platinum include Helium 10 Ads or MCP?
No. The pricing FAQ states Helium 10 Ads is available in Diamond plans. The MCP landing page and help center both require Diamond or above. Platinum buyers who want the connector are buying a Diamond invoice, then a 1,000-call monthly cap with $50 / 500-call top-ups.
Can a Helium 10 subscription be refunded?
First-time subscribers can request a full refund of the initial payment within 7 calendar days. Renewals are not refundable, and unused time is not prorated. Cancellation from Plans and Billing takes effect at the end of the current billing cycle. Pause can hold keyword and market tracking data for up to six months.
Is Trends MCP a Helium 10 alternative?
Only for demand data. Helium 10 remains the suite for reverse ASIN, listing ops, FBA inventory, and Amazon ads. Trends MCP is the MCP plus REST path for Amazon best-seller boards, Amazon search growth, and cross-channel feeds, with Cursor config on the api.trendsmcp.ai MCP host and a Free 100-request month that does not require Diamond.
Sources
- Helium 10 Plans & Pricing, accessed 29 August 2026
- Helium 10 help article 1260803831790 (Which Helium 10 Plan Is the Right One for Me?), accessed 29 August 2026
- Helium 10 help article 51580564409883 (Getting Started with Helium 10 MCP), accessed 29 August 2026
- Helium 10 MCP landing page, accessed 29 August 2026
- Helium 10 MCP blog post, accessed 29 August 2026
- Helium 10 help article 4474277117595 (Refund Eligibility and 7-Day Money-Back Guarantee), accessed 29 August 2026
- Helium 10 help article 115000162273 (How Do I Cancel My Active Helium 10 Subscription?), accessed 29 August 2026
- Trends MCP pricing.md, pricing HTML, docs.md, data-sources.md, and llms.txt, accessed 29 August 2026